THE POWER OF SAF­FRON

YSL Beauté’s lat­est of­fer­ing is quite lit­er­ally a sci­en­tific break­through

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Among the peaks of the Mo­roc­can At­las Moun­tains grows the local Saf­fron flower. Known for its medic­i­nal prop­er­ties, the pis­til of the Saf­fron flower also has the power to re­vive the skin, a se­cret that has been passed down through gen­er­a­tions among the women of the land.

Re­volv­ing around the pis­til of the Mo­roc­can Saf­fron flower, YSL Beauté has thus rein­ter­preted the OR ROUGE range. Har­ness­ing the Mo­roc­can Saf­fron flower through a ground­break­ing ex­trac­tion process that only cap­tures the most po­tent con­cen­tra­tions of the Saf­fron pis­til, the new OR ROUGE range is ded­i­cated to not only cor­rect­ing the skin but also pro­tect­ing it from dam­age.

Not just any Saf­fron flower, the Mo­roc­can Saf­fron flower is grown to with­stand the harsh­est of weather, from glaciers to blaz­ing heat. In ad­di­tion to that, the flower is elu­sive, as it only flour­ishes in a single morn­ing each year. Har­vest­ing the flower is also an in­tri­cate process, as his­tor­i­cal ex­per­tise has come to prove how the flower must be picked at the pre­cise mo­ment for its pow­ers of skin re­newal to be cap­tured.

For­ever a stu­dent in in­no­va­tion, much to the ben­e­fit of the users of the brand, the lat­est in­ter­pre­ta­tion of the OR ROUGE range is the prod­uct

of a study un­der­taken by YSL Beauté to un­der­stand the role of sug­ars known as gly­cans which are found nat­u­rally in the skin. The re­search which was pub­lished in 2011 then made a mas­sive break­through as in 2013, it was dis­cov­ered that the Saf­fron pis­til was the source of the cro­cetin mol­e­cule, which trans­forms into crocin as the flower blooms. Crocin has the abil­ity to mod­u­late in­flamm-ag­ing – one of the most im­por­tant causes of skin age­ing. This con­clu­sively means that the Mo­roc­can Saf­fron flower, which was dis­cov­ered to have the most po­tent source of crocin due to the spe­cific al­ti­tude and soil qual­ity of the At­las Moun­tains, acts as a dou­ble pro­tec­tion against the mech­a­nisms be­hind skin age­ing: de­fend­ing against low-grade chronic in­flam­ma­tion while also re­ac­ti­vat­ing the skin’s in­ter­nal an­tiox­i­dant power.

BE FEAR­LESS

Con­sist­ing of 7 prod­ucts, the lat­est OR ROUGE for­mu­la­tion en­ables the mod­ern woman to live life as fear­lessly as she can while still main­tain­ing the health of her skin, with a fine fra­grance ac­com­pa­ny­ing skin­care that is not only cor­rec­tive but also pre­ven­tive. With the help of hyaluronic acid and glyc­er­ine, the OR ROUGE La Crème Fine hy­drates and plumps the skin, while the OR ROUGE La Crème Riche nour­ishes the tex­ture of the skin thanks to the prop­er­ties pro­vided by Ar­gan, Apri­cot ker­nel and Pas­si­flora seed oil. La Crème Re­gard tar­gets the del­i­cate eye area, with an ex­clu­sive anti-fa­tigue com­plex re­sult­ing in smoother, firmer eye con­tours. The light­weight and luxe La Lo­tion com­bines the Mo­roc­can Saf­fron with hyaluronic acid and glyc­er­ine, soft­en­ing and smoothen­ing the skin while also pre­par­ing it to ab­sorb other prod­ucts of the OR ROUGE range. The La Crème

Dé­maquil­lante gets the skin started on re­ceiv­ing the OR ROUGE treat­ment, cleansing the skin of even the most stub­born of wa­ter­proof cos­met­ics. The La Pro­tec­tion UV SPF50/PA++++ pro­tects against UVA and UVB dam­age with the orig­i­nal for­mula of OR ROUGE Pro­tec­tion UV SPF50/ PA++++. Fi­nally, the lat­est in­ter­pre­ta­tion of the OR ROUGE scent de­liv­ers an ex­quis­ite fra­grance that per­fectly em­bod­ies the mod­ern thrill-seeker’s daily life.

GIV­ING BACK

This break­through was only made pos­si­ble through the beauty of na­ture, and in an ef­fort to re­spect the en­vi­ron­ment, YSL Beauté max­imises the use of nat­u­ral, re­new­able, sus­tain­able and biodegrad­able in­gre­di­ents in com­ple­ment­ing the new lux­ury eco-de­sign of the sec­ond gen­er­a­tion OR ROUGE. Reaf­firm­ing Yves Saint Laurent’s com­mit­ment to sus­tain­abil­ity, YSL Beauté has col­lab­o­rated with land­scape de­sign­ers and botanists, Os­sart & Mau­ri­eres, in cre­at­ing the first gar­den ded­i­cated to the cul­ti­va­tion of many of its cos­metic in­gre­di­ents.

30km from the bustling Mar­rakech, at the gates of the At­las Moun­tains, lies the Ourika Val­ley. It is there that YSL Beauté has im­ple­mented the in­no­va­tive and so­cially re­spon­si­ble ap­proach, with a lush gar­den of cos­metic in­gre­di­ents, in­clud­ing the Saf­fron flower, flour­ish ma­jes­ti­cally. In ad­di­tion to that, YSL Beauté has also paid trib­ute to the unique skills of the local women in nur­tur­ing the plants by cre­at­ing a pro­gramme to foster their crafts­man­ship and sup­port the com­mu­nity by train­ing them in de­vel­op­ing new skills while also sup­port­ing them in achiev­ing fi­nan­cial au­ton­omy.

To ac­com­mo­date to­day’s lux­ury lovers who right­fully re­quest the ut­most of qual­ity with­out harm­ing the en­vi­ron­ment, YSL Beauté has pack­aged the OR ROUGE not only in beau­ti­ful lux­ury but also in recharge­able pack­ag­ing. The OR ROUGE Crème Fine and Crème Riche boast a tex­tured cap with a lux­ury brushed golden fin­ish in­scribed with the sig­na­ture YSL logo and OR ROUGE, com­ing in a box lined with red, a trib­ute to the Saf­fron flower that sits at its heart. The OR ROUGE Lo­tion makes a sleek state­ment with the bold, graphic lines of the YSL DNA, while the OR ROUGE Crème Re­gard sits ma­jes­ti­cally with a brushed golden top etched with the YSL logo. Fi­nally, the YSL Beauté 50ml jars are now packed in re­cy­clable pack­ag­ing.

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