THE POWER OF SAFFRON
YSL Beauté’s latest offering is quite literally a scientific breakthrough
Among the peaks of the Moroccan Atlas Mountains grows the local Saffron flower. Known for its medicinal properties, the pistil of the Saffron flower also has the power to revive the skin, a secret that has been passed down through generations among the women of the land.
Revolving around the pistil of the Moroccan Saffron flower, YSL Beauté has thus reinterpreted the OR ROUGE range. Harnessing the Moroccan Saffron flower through a groundbreaking extraction process that only captures the most potent concentrations of the Saffron pistil, the new OR ROUGE range is dedicated to not only correcting the skin but also protecting it from damage.
Not just any Saffron flower, the Moroccan Saffron flower is grown to withstand the harshest of weather, from glaciers to blazing heat. In addition to that, the flower is elusive, as it only flourishes in a single morning each year. Harvesting the flower is also an intricate process, as historical expertise has come to prove how the flower must be picked at the precise moment for its powers of skin renewal to be captured.
Forever a student in innovation, much to the benefit of the users of the brand, the latest interpretation of the OR ROUGE range is the product
of a study undertaken by YSL Beauté to understand the role of sugars known as glycans which are found naturally in the skin. The research which was published in 2011 then made a massive breakthrough as in 2013, it was discovered that the Saffron pistil was the source of the crocetin molecule, which transforms into crocin as the flower blooms. Crocin has the ability to modulate inflamm-aging – one of the most important causes of skin ageing. This conclusively means that the Moroccan Saffron flower, which was discovered to have the most potent source of crocin due to the specific altitude and soil quality of the Atlas Mountains, acts as a double protection against the mechanisms behind skin ageing: defending against low-grade chronic inflammation while also reactivating the skin’s internal antioxidant power.
Consisting of 7 products, the latest OR ROUGE formulation enables the modern woman to live life as fearlessly as she can while still maintaining the health of her skin, with a fine fragrance accompanying skincare that is not only corrective but also preventive. With the help of hyaluronic acid and glycerine, the OR ROUGE La Crème Fine hydrates and plumps the skin, while the OR ROUGE La Crème Riche nourishes the texture of the skin thanks to the properties provided by Argan, Apricot kernel and Passiflora seed oil. La Crème Regard targets the delicate eye area, with an exclusive anti-fatigue complex resulting in smoother, firmer eye contours. The lightweight and luxe La Lotion combines the Moroccan Saffron with hyaluronic acid and glycerine, softening and smoothening the skin while also preparing it to absorb other products of the OR ROUGE range. The La Crème
Démaquillante gets the skin started on receiving the OR ROUGE treatment, cleansing the skin of even the most stubborn of waterproof cosmetics. The La Protection UV SPF50/PA++++ protects against UVA and UVB damage with the original formula of OR ROUGE Protection UV SPF50/ PA++++. Finally, the latest interpretation of the OR ROUGE scent delivers an exquisite fragrance that perfectly embodies the modern thrill-seeker’s daily life.
This breakthrough was only made possible through the beauty of nature, and in an effort to respect the environment, YSL Beauté maximises the use of natural, renewable, sustainable and biodegradable ingredients in complementing the new luxury eco-design of the second generation OR ROUGE. Reaffirming Yves Saint Laurent’s commitment to sustainability, YSL Beauté has collaborated with landscape designers and botanists, Ossart & Maurieres, in creating the first garden dedicated to the cultivation of many of its cosmetic ingredients.
30km from the bustling Marrakech, at the gates of the Atlas Mountains, lies the Ourika Valley. It is there that YSL Beauté has implemented the innovative and socially responsible approach, with a lush garden of cosmetic ingredients, including the Saffron flower, flourish majestically. In addition to that, YSL Beauté has also paid tribute to the unique skills of the local women in nurturing the plants by creating a programme to foster their craftsmanship and support the community by training them in developing new skills while also supporting them in achieving financial autonomy.
To accommodate today’s luxury lovers who rightfully request the utmost of quality without harming the environment, YSL Beauté has packaged the OR ROUGE not only in beautiful luxury but also in rechargeable packaging. The OR ROUGE Crème Fine and Crème Riche boast a textured cap with a luxury brushed golden finish inscribed with the signature YSL logo and OR ROUGE, coming in a box lined with red, a tribute to the Saffron flower that sits at its heart. The OR ROUGE Lotion makes a sleek statement with the bold, graphic lines of the YSL DNA, while the OR ROUGE Crème Regard sits majestically with a brushed golden top etched with the YSL logo. Finally, the YSL Beauté 50ml jars are now packed in recyclable packaging.