AUDEMARS PIGUET

THE AUDEMARS PIGUET FOUNDATION

Since 1992, The Audemars Piguet Foundation has contributed to global efforts to conserve forests through environmental protection and youth awareness-raising measures. Mrs Jasmine Audemars, daughter of Jacques-Louis Audemars, who first founded the association, is the current chair of the Board of the Audemars Piguet Foundation. The institution benefits from the scientific cooperation of the International Union for Conservation of Nature (IUCN), an organisation comprising almost 1,000 governmental and non-governmental members, all responsible for conservation issues.

The Foundation provides aid to projects coordinated by non-profit associations and non-governmental organisations on a global scale. The support helps communities to protect a lifestyle and culture that respect the environment. To date, the Audemars Piguet Foundation has supported over 30 campaigns and initiatives around the world. These projects range from protecting biodiversity in Madagascar to aiding family farming in Brazil. Other efforts include protecting Dayak farming practices in Borneo, reconstituting forests in Senegal, protecting ancient skills in Colombia, and so much more.

In El Salvador, the Audemars Piguet Foundation supported a global programme initiated by One Drop, launched by Guy Laliberté, Cirque du Soleil founder. The Audemars Piguet Foundation planted twelve thousand trees to slow down the erosion that is causing water sources to run dry and supplying families with fresh produce. Additionally, 200 economical wood-fuelled cooking stoves made a difference to numerous families lacking the essential. Five hundred young people also received training through educational workshops.

The Foundation’s approach hopes to set in motion a virtuous circle of sustainable development through projects led in collaboration with the people they affect. In raising awareness among young people, upholding past knowledge, and fostering skill development, communities may build a sustainable future.

The project initiated by the NGO “Humana People to People” started with the creation of nurseries in ten towns in Haryana and Madhya Pradesh, India The Foundation financed the move of a dozen families to lands acquired by the NGO Tchendukua, dedicated to defending the Kogi Indians of Colombia

Through the Swiss association Aquaverde, the Foundation financed the production of over a hundred thousand plants in five nurseries managed by the Surui people UICN project financed by the Fondation Audemars Piquet aimed to increase beekeeper’s revenue by setting up a cooperative in Democratic Republic of Congo In Namibia, two thousand trees were entrusted to five hundred orphans to combat desertification and restore vegetation

The Foundation has planted twelve thousand trees in support of One Drop’s El Salvador Project