‘OUAI’ TO LAUNCH CANDLES THAT SMELL LIKE ITS PRODUCTS
Continuing Ouai’s expansion into lifestyle products (including activewear in collaboration with Set Active, and another genius idea: pet shampoo), Ouai’s Director of Education, Diana Pratasiewicz, teases its next big launch: candles.
“This has been our request from day one because fans love our scents,” she hints while anticipating an October release date.
Fans of Ouai’s haircare have no reason to worry that the brand will move away from its roots (you know, because hair), and that there’s more in that division coming out in 2022.
“Our heart and soul is in haircare,” Diana assures. “Think of us as a friend in haircare, who also has other great things up her sleeves.”