PERFETTO, FROM BEAN TO CUP
DE’LONGHI ambassador Brad Pitt stars in a global Perfetto campaign, highlighting the Dinamica Plus Automatic Coffee Machine that delivers perfect coffee in one touch
DE’LONGHI PAINTS AN INDULGENT PICTURE FOR US in its first global Perfetto campaign by illustrating a typical day of its highly accomplished ambassador, actor Brad Pitt. In a minute-long commercial directed by Damien Chazelle of La La Land fame, De’Longhi reveals Brad’s intimate connection to coffee.
Brad starts his day by purchasing fresh coffee beans. At the day’s end, he retrieves his beans to brew a cup of coffee with his De’Longhi bean to cup machine. With anticipation, the award-winning actor watches as a perfectly poured Cappuccino takes shape. The moment he’s been waiting for all day, he takes a sip and utters “Perfetto” – indulging in a moment of pure pleasure.
Brief and artistic, De’Longhi captures a reality that is all too relatable for many – anticipating the end of a long day with a refreshing reward. With their automatic coffee machines, you too can enjoy the perfect moment with the perfect cup of coffee.
It is a big claim to say De’Longhi can create the perfect black and milk-based coffee in one gesture. By understanding the innovative machine, it is easier to accept the truth.
The Dinamica range uses an impressive proprietary LatteCrema system to mix milk, steam, and air at the perfect temperature to froth a velvety foam on your milk-based beverages. The mechanic also features a self-cleaning system to ensure optimal hygiene and ease of maintenance.
Conical burr steel grinders within the machine calibrate with 100% accuracy, reflecting precision in grind fineness. The grinding levels are electronically regulated and adjust according to the coffee blend and personal preference to achieve the best flavours and aroma.
Every bean deposited in the machine descends to the brewing unit through a Tubeless technology, minimising ground coffee residue in the grinder. This feature eliminates contamination, ensuring the next brew is fresh and uncontaminated.
Finally, De’Longhi’s dual heating systems consist of a water heating circuit and thermoblock, ensuring exact temperature regulation for milk texturing and coffee extraction. This hallmark results in baristaquality coffee standards, with perfect milk-based coffee topped with a luscious foam.
In terms of personalisation, the Dinamica Plus is a delight. With one-touch technology, the machine remembers your favourite drinks by heart. The device supports up to three different user profiles, allowing everyone to enjoy their personal preference without conflict.
Through the MyMenu customisation or Coffee Link App, users can create their original recipes. They may also select from a bountiful repertoire of existing recipes from milk-base to pure coffee.
For more information on the Dinamica range, visit shop.delonghi.com