Prestige (Malaysia)

Empowering Womencentr­ic Content

- LINA TAN Founder & Chief Content Officer Red Communicat­ions

“One of the things that I looked at was that there were really no shows for myself. I was looking for content that I wanted to watch and I hardly saw it.”

Starting of as a successful producer with many commercial­s under her name, Lina Tan questioned the work she was doing and decided to form her own production house that served a bigger purpose: focusing on issues to do with women.

“When I started RED Communicat­ions, one of the things that I looked at was that there were really no shows for myself. I was looking for content that I wanted to watch and I hardly saw it.”

Her most memorable production was "3R - Respect, Relax, Respond", a ground-breaking programme that ran for 15 years. It not only empowered and highlighte­d issues faced by women, but was also wittily entertaini­ng.

With the show serving as a role model for many young girls, the production house used to receive between 10,000 to 20,000 emails and letters, with some even being pleas for help. This prompted Lina to work with organisati­ons like All Women's Action Society ( AWAM) and Women's Aid Organisati­on (WAO).

Currently sitting on the board of the National Film Developmen­t Corporatio­n (FINAS), Lina continues to empower women creatives and women-centric content.

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