CABANA HAVANA
To evoke a sense of transformation from everyday routines, KATE SPADE NEW YORK unveils a seasonal concept to celebrate summer
Think summer, think Cabana - is what Kate Spade New York aims to achieve as its first seasonal concept that will make its return each summer, but featuring different themes each time around with a series of pop-ups in Malaysia, Singapore, New York and London.
Think wicker bags, and fun and colourful prints to sum up the Cabana collection that brings fashionistas from the city to the beach effortlessly.
“Through our Cabana storyline, we set out to make our community around the globe feel an authentic connection to the brand. We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind,” said Jenny Campbell, Chief Marketing Officer of Kate Spade New York.
“The Cabana collection represents the best of Kate Spade’s full lifestyle offering, and we are excited to bring it to the consumer through an innovative, storydriven shopping experience.”
In Malaysia, step into the green and white striped Kate Spade Cabana pop-up at The KL Journal Hotel that’s open to the public on weekdays, 3pm to 8pm, and weekends, 11am to 8pm. If you prefer to shop online, visit the Kate Spade Malaysia website for complimentary home delivery.