GAME CHANGER

Unveiling three special edition timepieces, Swiss-based watch brand Maurice Lacroix seeks to uphold the AIKON #tide, combining them with the exciting world of 3x3, the popular global basketball format. Just like the previous launch, these new watches also share the same earthfriendly attributes: ocean-bound upcycled plastic, an undisclosed formula and glass fibre. The composite material is twice as hard as standard plastic, five times more resistant, and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, caseback, crown, end-piece and buckle are all made from this composite material. Housed in a 40 mm case, the basketball-themed watch features a flat sapphire crystal, augmenting readability, and a quartz movement. The two models are available with black or white dials and come with coordinating straps. The dials incorporate the ‘3x3’ logo arranged in an elaborate motif, while the caseback is also embossed with the ‘3x3’ logo. Inspired by the official Wilson ball of the FIBA 3x3 World Tour, a vibrant new model encompasses blue, orange and yellow hues and fizzes with vitality.