IZRIN ISMAIL, Managing Director of Innai Group

Lip Power Shade: 202 Grazia, Outfit: AFIQ M.

A designer who knows how to make a statement, Izrin Ismail is the managing director of Innai Group and the founder of Innai Red. The local bespoke fashion label creates exquisite traditional coutureesque ensembles for bridal, evening wear and other special occasions. Founded in 2012, the company has dressed celebrities and royalty over the last decade, staying true to Izrin’s vision of defying trends with artfully feminine silhouettes.

“What empowers me is the support drawn from my brand, friends, and customers. I always feel inspired to push myself for these women to create something exciting for them – whether it’s a collection, capsule, or collaboration,” the bubbly designer admits.

Having confidence is key to self-empowerment, especially while handling challenging situations. “In my line of work, there are always boundaries to establish,” Izrin mentions. Occasionally, customers approach with reference photos from other local designers, requesting bespoke designs that adapt heavily from the reference work. “That’s where we normally put our foot down and help them as thoughtfully and professionally as we can,” the designer voices with integrity.

She also finds confidence through taking care of her appearance daily. “I need to get dressed up. Light makeup wand having my hair blown out keep me feeling like myself !”