19 CRIMES CALI RED

Best for: The first Californian wine under Australian label 19 Crimes, created with Snoop Dogg

Rapper Snoop Dogg, a renowned Californian icon born and raised in

Long Beach, has collaborated with Australian label 19 Crimes to create the first Californian wine in the portfolio. Named 19 Crimes

Cali Red, it is a unique red blend with ripe, punchy fruit from the Petite Sirah, complemented by bright, slightly-candied, red fruit from the Zinfandel. The 19 Crimes Cali Red juggernaut took the world by storm when it became the number one new wine item launched in the US in 2020, exceeding its initial 12-month sales forecast in the

first two months of its launch.