MAX­I­MAL­IST MAKEOVER

The new Zen Beauty el­e­vates the Thai cap­i­tal’s re­tail scene.

Robb Report (Malaysia) - - Grand Open­ings - By MARK LEAN

Cov­er­ing over 3,000sqm of re­tail space, the up­dated Zen Beauty store in Cen­tral Bangkok is a per­fect can­vas on which to high­light the world’s most cov­eted beauty la­bels. Match­ing re­tail scene with dig­i­tal sphere, the multi-brand store is kit­ted out with state- of-the-art LED screens beam­ing the lat­est run­way beauty looks. In­ter­na­tional names such as Dior, Chanel, Shi­seido, Jo Malone Lon­don, Tom Ford Beauty, Shu Ue­mura, Cle De Peau, Ae­sop, Fresh and Ur­ban De­cay take cen­tre stage. Zen Beauty fea­tures cos­met­ics, skin­care prod­ucts and per­fumes for men and women span­ning over 130 brands. Zen Depart­ment Store 4, 4/5 Ra­j­damri Road, Pathumwan, Bangkok Tel: +66 2 100 9999

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