As watch collecting reaches new heights, the auction market is booming.
Ever considered buying your next watch through an auction house? If the answer is no, now may be a good time to start. Over the past five years, the world’s greatest auction houses have taken initiatives to woo consumers here, even though the auctioning takes place somewhere else. In the AsiaPacific region, Hong Kong is the auction capital while Geneva, New York and of course London continue to lead the scene in the West.