Movers and Shapers: Elena Hong

Shape (Malaysia) - - Contents -

EElena’s ap­pre­ci­a­tion for nat­u­ral, whole foods started when she was 13, af­ter at­tend­ing a talk on Nutri­tional Im­munol­ogy where she learned about the in­flu­ence of one’s diet on the im­mune sys­tem. With GO BASIX, her gourmet in­stant oat­meal brand, she hopes to re-ed­u­cate Malaysians that eat­ing healthy doesn’t have to be bland and bor­ing.

“The GO BASIX story be­gan when I learnt about how the im­mune sys­tem is af­fected by what we eat. Since then, I’ve been con­scious about eat­ing right. At that time, I was work­ing in a fast-paced, de­mand­ing cor­po­rate job. Stay­ing ac­tive and eat­ing well be­came a con­stant strug­gle. The op­tions out­side were ei­ther loaded with sugar or ad­di­tives, and meal preps took too much time. GO BASIX was cre­ated to pro­vide quick, hon­est, nu­tri­tious and de­li­cious break­fast or snack op­tions for peo­ple like me.”

“The brand’s tagline, #noblabla is a phrase my friends and I use when re­fer­ring to un­nec­es­sary or unim­por­tant things. With all GO BASIX prod­ucts, what you see printed on the pack­age is ex­actly what’s in­side. There are no in­gre­di­ents you can’t pro­nounce, no hid­den bad stuff. So yeah, just #noblabla!”

“What you eat mat­ters, but how much you eat yields dra­matic re­sults over time. Every sin­gle in­gre­di­ent in each pack is por­tion-con­trolled, so you get the max­i­mum nutri­tional ben­e­fits with the low­est pos­si­ble calo­ries. For ex­am­ple, we use no more than two dates and a handful of nuts per serv­ing.”

“The most re­ward­ing as­pect of man­ag­ing my own busi­ness: Re­ceiv­ing per­sonal mes­sages and pos­i­tive com­ments from our cus­tomers on how much they love our prod­ucts!”

“The most chal­leng­ing part of man­ag­ing a busi­ness: Get­ting peo­ple to try new things. There’s still so much room for im­prove­ment on the knowl­edge of nutri­tion in Malaysia, but peo­ple are more health-con­scious nowa­days, so it’s a huge step for­ward for us.”

“My fit­ness rou­tine is the first thing

I do in the morn­ings, daily. I like jump­ing rope, strength-train­ing, stretch­ing and length­en­ing ex­er­cises. I switch up my work­outs to tar­get dif­fer­ent mus­cle groups.”

“My work­out playlist: If I’m do­ing car­dio, I pre­fer some­thing more up­beat. For strength-train­ing and stretch­ing, I like chill-out mu­sic. Cur­rently it’s a lot of Ri­hanna, Dua Lipa and Joakim Karud.”

“I’m hap­pi­est when I wake up every day to do great work that makes a dif­fer­ence.”

“I get very an­noyed when food la­bels don’t mean what they say. For in­stance, it says “zero sugar” on the front, but when you flip to the back, you see other types of sweet­en­ers like dex­trose, su­crose or corn syrups that are ac­tu­ally worse than sugar.”

“My favourite way to un­wind af­ter a long day: I lis­ten to mu­sic or read a good book to get my creative juices flow­ing.”

“Three things I can’t live with­out: wa­ter, sleep , and GO BASIX!”

“My fit­ness goal for 2019 is to in­crease my strength and flex­i­bil­ity!”

“I love my shape be­cause I feel strong and healthy enough to carry my am­bi­tions and keep do­ing what I love for many years to come!”

GO BASIX is avail­able in Choco­late Goji, Cin­na­mon Raisin Roll and Co­conut Latte flavours. Get your gourmet in­stant oat­meal fix at www.gob­asix­

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