Ac­tress Evanna Lynch teases beauty box project

The Borneo Post - Nature and health - - Grooming -

AC­TRESS Evanna Lynch is fly­ing the flag for cru­elty-free beauty with the launch of a new sub­scrip­tion box ser­vice. The “Harry Pot­ter” star and an­i­mal ac­tivist took to In­sta­gram to tease her 1.6 million fol­low­ers with news of the project and ask for their in­put, via a series of videos up­loaded to her sto­ries -- as re­ported by PopSu­gar.

“Ba­si­cally, as most of you know by now, I am very pas­sion­ate about an­i­mals and I also love makeup, and I do not be­lieve that the two should in­ter­sect,” the star ex­plains in her video.

“I don’t think that you should need to use an­i­mals for makeup. How­ever, that is the way the in­dus­try is at the mo­ment so that is some­thing we’re try­ing to change.”

For now, Lynch is keep­ing details of the box un­der wraps, but we do know that it will be a col­lab­o­ra­tion with an­other brand, and that an of­fi­cial an­nounce­ment will be made later in the sum­mer. The box will fea­ture only ve­gan and cru­elty-free cos­met­ics, and a por­tion of the pro­ceeds will be do­nated to one of Lynch’s favourite char­i­ties.

Lynch is bang on trend with her cham­pi­oning of ve­gan beauty -- re­cent re­search by Grand View Re­search, Inc., found that the global ve­gan cos­met­ics mar­ket looks set to reach $20.8 bil­lion by the year 2025 -- a com­pound an­nual growth rate of 6.3 per cent.–Re­laxnews

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