Nike un­veils FW18 NikeCourt col­lec­tion

The Borneo Post - Nature and health - - Style & Grooming -

NIKE has re­vealed its lat­est NikeCourt col­lec­tion, cel­e­brat­ing the 50th an­niver­sary of the US Open. Nike has taken in­spi­ra­tion from the long-stand­ing event for its FW18 col­lec­tion, look­ing back into ten­nis ar­chives to cre­ate a con­tem­po­rary col­lec­tion with a retro edge.

“When ten­nis be­gan, peo­ple wore long-pleated skirts and sweaters, and sweater-knit po­los,” says Abby Swan­cutt, Ap­parel De­sign Di­rec­tor for NikeCourt. “For the col­lec­tion, we took this clas­sic nod, but we gave it a retro feel, all while us­ing some of our most in­no­va­tive ma­te­ri­als.”

The col­lec­tion in­cludes small de­sign de­tails which nod to the past, such as the pleated skirt on the NikeCourt Zonal Cool­ing Slam Dress, which is com­bined with a more mod­ern, sporty racer­back top for ex­tra free­dom of move­ment.

Other per­for­mance-led fea­tures for the mod­ern player in­clude ven­ti­la­tion ar­eas to keep play­ers cool in the New York heat, strate­gi­cally-placed side slits for a dy­namic range of mo­tion on the court, Dri-FIT fab­rics, and the in­clu­sion of a full-length, curved Zoom Air bag in the NikeCourt Air Zoom Zero ten­nis shoe.

The throw­back colour scheme is based on clas­sic navy and bold or­ange, with ac­cents of soft peach and clas­sic white for a unique and ex­pres­sive look that will stand out on the tour­na­ment’s blue courts.

“We look at New York City as a stage,” says Swan­cutt. “It’s not like other tour­na­ments, where you sit there and you’re silent. At Flush­ing Mead­ows, it’s loud, it’s fun, and there’s a lot of energy. Day or night, the play­ers want to put on a show.” The NikeCourt fall 2018 col­lec­tion has just de­buted. – Re­laxnews

De­nis Shapo­valov wears the NikeCourt Dri-FIT Ad­van­tage Polo.

Sloane Stephens wears the NikeCourt Zonal Cool­ing Slam Dress. – Nike pho­tos

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