Power Root Marketing reveals secret about Alicafe Tongkat Ali and Ginseng

KUALA LUMPUR: Power Root Marketing Sdn Bhd has recently revealed the biggest secret about its flagship product – Alicafe Tongkat Ali and Ginseng, Malaysia’s leading pre-mixed Tongkat Ali and Ginseng coffee brand.

The first expose was the introduction of the new brand ambassador for Alicafe Tongkat Ali and Ginseng.

He is Faizal Ismail, formerly of HOT FM fame. The celebrity figure revealed that his role as brand ambassador was not the big secret. Instead, it is the fact that drinking Alicafe Tongkat Ali and Ginseng has helped boost his energy and stamina levels for optimum mental focus and body strength.

Faizal proceeded to share his personal experience of how he became a fan of Alicafe Tongkat Ali and Ginseng:

“Yes. I like coffee. In fact, I have tried many different brands because I used to believe that all coffees are the same. Boy was I wrong. When I first tried Alicafe Tongkat Ali and Ginseng, I had no idea the difference would be so significant. I was surprised by how nutritious it is. I mean, this is a coffee and yet it made me feel pumped up, energised and focused. Not just in the morning, but throughout the day. I really felt the difference. That’s when I knew that Alicafe is no ordinary coffee and should not be compared with 3-in-1 coffees. Ever since then, I will not start my day without my nutritious 5-in-1 fix of Alicafe Tongkat Ali and Ginseng. What this coffee does for me daily is a secret I am glad to share.” – FAIZAL BIN ISMAIL, Alicafe Brand Ambassador

Being a 5-in-1 coffee, Alicafe Tongkat Ali and Ginseng contains two additional ingredients that give off extraordinary nutrition. They are Tongkat Ali and Ginseng. When combined they add an extraordinary boost of nutrition to body and mind throughout the day.

The reason is Tongkat Ali can help to enhance energy levels, endurance, stamina and reduce mental fatigue. Ginseng on the other hand has been known to be a powerful anti-oxidant and can improve the cognitive function to help the body fight diseases. According to Faizal, that is the difference that sets Alicafe Tongkat Ali and Ginseng apart from all other coffee.

After sharing the benefits of Alicafe Tongkat Ali and Ginseng, Faizal presented the two new brand TV commercials, radio spots and the brand new tagline for Alicafe Tongkat Ali and Ginseng: Secawan Khasiat. Setiap Kali.”

Re-enacting his role in one of the radio spots he did recently for Alicafe, Faizal lapsed into a bit of Kelantanese. He had practised hard to master the dialect in hope of not disappointing his fans with the delivery.

“Nikmatiloh ye luar biaso haghi ini. Alicafe. Secawe Khasiat. Setiap Kali.” – FAIZAL BIN ISMAIL

The tagline “Secawan Khasiat. Setiap Kali.” bears testimony to the core values of Alicafe Tongkat Ali and Ginseng. It’s a reminder of what makes Alicafe Tongkat Ali and Ginseng an extraordinary coffee. A coffee that nourishes from morning to night. There’s now a reason for all coffee drinkers to think twice the next time they pick up another pack of coffee.

“Last year we launched our two new variants of Karamel and Lebih Pekat. Since then, sales have really soared. We believe it is because consumers are very smart. They know a great product when they see one. When they taste it and can feel the difference, that is when leaders are made.

“As the No.1 Tongkat Ali and Ginseng Pre-mix coffee brand in Malaysia, Alicafe has really made its mark as an extraordinary coffee. Today’s launch of our “Rahsia” is a timely reminder to our consumers to add a cupful of nutrition to their daily coffee,” says Tengku Shamsulbhari, chairman of Power Root Marketing Sdn. Bhd.

Find out more about Power Root’s products at www.powerroot.com