Beijing Film Festival: Platform for new movie's promotion
BEIJING: A number of upcoming films are using the opening ceremony of the 6th Beijing International Film Festival, which kicked off in Beijing on Saturday, as a platform to increase exposure and win recognition.
Action-adventure film ‘Bounty Hunders’ is one of the new films being promoted.
According to Hong Kong veteran actor Wallace Chung, one of the stars of ‘Bounty Hunters’, shooting the film helped open his field of vision.
Green Screen and other technologies are widely used in action-adventure films today, and it now offers Wallace a fresh experience.
“Simulation technologies are applied, which provide animated 3D human models that may guide us to do actions accordingly. Eventually after editing, the visual effect would look like what we discovered from the 3D human models in the pre-shooting phase. To me, it’s a very unique experience.”
Meanwhile, the opening ceremony was attended by, among others, Hong Kong actor Chow Yun-fat, Oscar winners Natalie Portman and Christoph Waltz, American film directors Anthony and Joe Russo.
A total of 2,329 films from 105 countries and regions have applied for screening during this year’s festival. About 500 films have been selected by the organisation committee to be screened, up from about 300 last year.
Fifteen movies have been accepted for the main competition and a chance at the Tiantan Award, which offers honours in ten categories, including best feature film, best director, best actor, best actress and best music.
The event, which will run until 23, will also be participated by more than 200 film-related companies and institutions that will display their products and technologies.
The festival has attracted increasing global attentions thanks to China’s booming film market, the world’s second largest with 44 billion yuan (US$6.8 billion) in box office sales in 2015. The festival last year inked deals worth 13.8 bln yuan.