Workers favour firms with CSR track record – study
KOTA KINABALU: The latest research from flexible workspace provider Regus revealed that charity and corporate social responsibility (CSR) are a key issue for business people globally.
Workers report that faced between two similar job offers, they would be swayed by the company that can prove they are making a charitable contribution and giving back in some way.
A third of respondents would like to be directly involved in their company's charity schemes.
Thirty-four per cent would like to be better informed, 41% appreciate CSR initiatives, but 29% report they think information about them is inadequate. A quarter would like to be better informed about other team's charitable activities and CSR, while two fifths of respondents think firms in their sector should be more involved in CSR (40%) and charitable giving (37%).
“Today's employees are clearly driven by much more than an egotistical compulsion to get ahead and clearly state that they would prefer working for a company with a good social track record.
"Involvement in charitable activities projects an image of a positive and responsible organisation, but also helps workers feel proud of where they work,” said Vijayakumar Tangarasan, Regus Malaysia Country Manager.
In line with Regus Suria Sabah's 2nd year anniversary, the team brought a weekend of joy to the residents of Sabah Cheshire Home, which cares for the underprivileged community in Likas by organising a charity visit as part of their corporate social responsibility programme.
A collective donation of dry food was presented to the manager of the home who later brought the team for a tour around the facilities. The food items were collected during their anniversary celebration where clients donated one can or one food item per person.
“Businesses should grasp this willingness to contribute to society and ensure that their workers know about charity and CSR projects, and are offered the opportunity to get involved directly. Workers who are aware of their company's philanthropic activities are more likely to feel fulfilled and motivated by their work. In addition, charitable initiatives create opportunities for management and employees to team up and work together,” said Tangarasan.