The Borneo Post (Sabah)

Childhood education franchisin­g ideal business for women

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KOTA KINABALU: Early childhood education franchisin­g is an ideal opportunit­y to propel women successful­ly in the business world.

Community Developmen­t and Consumer Affairs Minister Datuk Jainab Ahmad Ayid said the business is sustainabl­e progressio­n for women in Sabah.

“Early childhood education is synonymous with women. In fact, most franchisor­s and teachers in early childhood education are women. This is because women have been granted with a high level of patience in dealing with children,” said Jainab.

“Therefore, early childhood education franchise is the ideal choice for women. I believe this franchisin­g opportunit­y is developing and not just a trend,” she added, when officiatin­g at the opening ceremony of a child developmen­t centre, Smart Reader Kids at Inanam Kapital here yesterday.

The Smart Reader Kids Inanam Kapital is among the ten newly opened centre in Sabah and Sarawak since December 2016.

Smart Reader Worldwide has made a firm impression in Asia, Australia and Middle East. In Malaysia, there are 300 franchise members and another 150 are located in the Philippine­s, China, Thailand, Brunei, Indonesia, Australia, Middle East, Syria, Jordan and United Arab Emirates.

Jainab said women could also play an integral role in establishi­ng early childhood centres that contribute to the expansion of English-oriented preschools, which are in line with the government’s call to prioritize English language proficienc­y.

“The ability to speak in English will determine how far children can go in life. It is important to learn the English language from an early age as they can adapt quickly and easily,” the minister said.

“I understand Smart Reader Worldwide has also introduced an innovative and creative program called Smart Tadris. This program is the foundation of Islamic Smart Reader and was built to enable children to understand the basics of Islam,” she added.

The minister also urged other early childhood businesses to emulate the franchise’s role in the nation’s educationa­l industry growth.

“The volatile economic situation has affected businesses, including in the services and education sector. In early childhood education, for example, the escalating tuition fees has, of course, been a burden to parents,” said Jainab.

“I am highly appreciati­ve of Smart Reader Worldwide for not raising its fees for the last three years. This is a wise move and indeed shows that Smart Reader Worldwide really understand­s the burden of parents,” she added.

As part of the company’s corporate social responsibi­lity (CSR) project, Smart Reader Worldwide Sdn Bhd chief executive officer Dato’ Sri Dr Richard Ong presented a RM50,000 One Child, One Hope Education Scholarshi­p donation to 10 underprivi­leged children in Sabah during the ceremony.

Aim Smart Academics Sdn Bhd Open East Malaysia Operations and business developmen­t manager, Norma John, and Smart Reader Kids Inanam Kapital franchisee, Datuk Aminah Ambrose, were also present at the ceremony.

 ??  ?? Jainab (third right) witnessing Ong handing over the RM50,000 One Child, One Hope Education Scholarshi­p Program fund to Aminah at the Smart Reader Kids Inanam Kapital launch yesterday.
Jainab (third right) witnessing Ong handing over the RM50,000 One Child, One Hope Education Scholarshi­p Program fund to Aminah at the Smart Reader Kids Inanam Kapital launch yesterday.

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