BMW Group Malaysia achieves record breaking performance for BMW iPerformance vehicles
KUALA LUMPUR: BMW Group Malaysia yesterday announced its best-ever performance for its portfolio of BMWi Performance vehicles in the first half of 2017.
Mirroring the ongoing success of the BMW Group for its electro mobility vehicles worldwide, BMW Group Malaysia delivered over 2300 units of the BMW 330e, BMW X5 xDrive40e and the newly introduced BMW 740Le up to the month of June 2017.
Since the introduction of the first BMW Hybrid vehicle with eDrive Technology with the BMW X5 xDrive 40e at the end of June 2016, the premium automaker has already delivered over 3200 units of the vehicle in the country, charting a share of over 44 per cent of its total volume mix in the country, the highest in the world.
The current world average is at 3 percent while in the Nordic countries, the figure is at 14 per cent.
Han Sang Yun, managing director and CEO of BMW Group Malaysia said, “Malaysia is leading the way. The growth and take up rate of the BMW iPerformance vehicles here indicates that Malaysians are ready for the newest technology in the automotive industry and the BMW Hybrid vehicles with eDrive Technology are the best offerings for customers to get into vehicles that are not only dynamic and beautifully designed but are also responsible and frugal in terms of fuel consumption and CO2 emissions.”
The sales performance of the BMW 330e have been very successful in that more than 60 per cent of BMW 3 Series delivered in the country currently are of the BMW iPerformance model. Meanwhile, over 40 per cent of the BMW 7 Series variants delivered were of the only recently introduced BMW 740Le xDrive.
Driving its product portfolio of BMW Hybrid vehicles with eDrive Technology further forward, BMW Group Malaysia have also prioritised on infrastructure and mobility services in its strategy to make electric driving a more comfortable and convenient experience and a daily pleasure.
Han added, “To create a new dimension and experience of Sheer Driving Pleasure and vehicle ownership in the premium segment, we must also look at ensuring necessary infrastructure is made available to support the new technology. This is what increases consumer confidence in the viability of plug-in hybrid vehicles and eventually electric vehicles in the future.”
Referring to BMW Group Malaysia and GreenTech Malaysia’s partnership to offer the premium automaker’s new plug-in hybrid vehicles customers in the country access to its ChargeNow mobility services via the ChargEV platform, Han said, “To date, there are more than 200 ChargEV stations available nationwide and this will continue to grow to a target of 25,000 ChargEV stations by 2020. KUALA LUMPUR: Malaysia will showcase the nation’s green products and services during the seventh week at EXPO 2017 in Astana, Kazakhstan, following the consumer demand.
In a statement yesterday, Malaysian Green Technology Corp (GreenTech Malaysia) said, according to Nielsen’s Global Corporate Sustainability Report 2015, consumers were continuing to seek out green products and services, with South-East Asians emerging at the most willing consumers to pay more for sustainable products and services.
GreenTech Malaysia said the ‘Green Products & Services Week’, organised as part of the Malaysia Pavilion’s weekly business programme, would be held from July 24-28, 2017.
“The activities will involve talks and panel discussions for knowledge and experience sharing as well as demonstrations of Malaysia’s green products and services,” it said.
It said during during the first three days of the ‘Green Products & Services Week’, its unit, GreenTech Catalyst would promote MyHIJAU Mark and Directory’, which aimed at fostering business opportunities with the public and private sectors in Kazakhstan and other EXPO participating countries. — Bernama