iPhone 8 and iPhone 8 Plus: A new generation of iPhone
THE new generation of iPhone: iPhone 8 and iPhone 8 Plus is now available in Malaysian markets.
The new models now feature a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience.
The iPhone 8 Plus’ camera is equipped with single and dual cameras featuring Portrait Lighting, and wireless charging brings a powerful new capability to iPhone.
“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Apple Worldwide Marketing senior vice president Philip Schiller.
“iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimisation like no phone ever before.”
iPhone 8 and iPhone 8 Plus introduce a glass back design made with durable glass in three new finishes: space gray, silver and gold.
The glass finish is made using a seven-layer color process for precise hue and opacity, delivering a rich depth of color with a color-matched aerospace-grade aluminum bezel, and is water and dust resistant.
The new 4.7-inch and 5.5-inch Retina HD displays with the addition of True Tone adjust the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.
Redesigned stereo speakers are up to 25 per cent louder and deliver deeper bass.
Both models are equipped with the A11 Bionic which features a six-core CPU design with two performance cores that are 25 per cent faster and four efficiency cores that are 70 per cent faster than the A10 Fusion, offering industry-leading performance and energy efficiency.
A new, secondgeneration performance controller can harness all six cores simultaneously, delivering up to 70 per cent greater performance for multi-threaded workloads, giving customers more power while providing the same great battery life.
A11 Bionic also integrates an Apple-designed GPU with a threecore design that delivers up to 30 per cent faster graphics performance than the previous generation. All this power enables incredible new machine learning, AR apps and immersive 3D games.
The camera now feature an improved 12-megapixel camera with a larger and faster sensor, a new colour filter and deeper pixels. A new Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos, while a new quad LED True Tone Flash with Slow Sync results in more uniformly lit backgrounds and foregrounds. All this adds up to outstanding photos with vibrant, realistic colors and more detail.
The new camera also delivers the highest quality video capture ever in a smartphone with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Appledesigned video encoder provides real-time image and motion analysis for optimal quality video. With iOS 11, both iPhone 8 and iPhone 8 Plus support HEIF and HEVC for up to two times compression and storage for twice the photos and videos.
iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles.
Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from apple.com and Apple Stores.
iPhone 8 and iPhone 8 Plus come with iOS 11. iOS 11 also brings augmented reality to hundreds of millions of iOS devices with a new platform for developers to build apps that let users place virtual content on top of real-world scenes. The iPhone 8 and the iPhone 8 Plus are now being offered with
attractive cost-saving packages by major telecommunication companies in Malaysia and they are also available at authorised Apple retailers here.