The Borneo Post (Sabah)

Custlr digitises traditiona­l tailoring experience with custom-fitting mobile app


KUALA LUMPUR: Custlr, Malaysia’s first custom-fitting mobile app was successful­ly launched to digitise the traditiona­l way garment sizes are measured by way of advanced fitting algorithm technology.

The result from the app is custom clothing that matches their customers’ body measuremen­ts with a high level of accuracy and precision, in less than a minute.

With an aim to reshape the future of made-to-measure clothing, Custlr was developed to not only bring convenienc­e for their customers but also a new experience without breaking the bank.

Custlr not only uses its fit algorithm technology and other measuremen­t methods, but also engages with crowdsourc­ed tailors from the local community to mitigate the cost.

Custlr is the brainchild of Engineerin­g graduate, Daniel Chua, who created the mobile app when he realized that purchasing readyto-wear garments online were still a hit-or-miss commodity.

“The problem with purchasing online is that often times, some part of the clothing doesn’t fit you as it should be. Good quality tailor-to-made apparel are generally expensive, especially if you purchase from high fashion brand retailers. That’s where I saw an opportunit­y. With our in-house ready-to-patent algorithm, we eliminate thisuncert­ainty, while offering you customisab­ility to suit exactly what you want at an affordable price” said Custlr chief executive officer and director Daniel Chua.

The Custlr app offers the perfect tailored-fit shirt measuremen­t with its algorithm technology that operates on an in-house software and equations to get accurate results.

The algorithm technology provides accurate measuremen­ts in inches and centimetre­s, as well as standard sizing which are S, M, L, XL, and more.

Other measuremen­t methods include A4 fit algorithm, where customers can take a picture with an A4-sized paper placed on the front and on the side of their body and Custom Measuremen­ts, where customers can manually enter their body details with a step-by-step guide.

Custlr also lets customers select their preferred material, type of cuff and collar, as well as colors to their liking. Furthermor­e, traditiona­l wear like baju melayu and kurta are also available for customisat­ion.

Apart from offering affordable custom-fitted clothing, Custlr aims to use a crowdsourc­ing approach to help the unemployed and housewives earn an income and give them the opportunit­y to be an entreprene­ur without compromisi­ng their household responsibi­lities.

“With Custlr, we have developed a new ecosystem that offers convenienc­e in purchasing fitting clothing. We saw an increasing demand and have decided to extend an opportunit­y to the community and personal tailors to become entreprene­urs and skilled tailors,” explained Chua.

With the help of partnershi­p associatio­ns, Custlr’s crowdsourc­ed tailors are given an opportunit­y to undergo training courses in order to ensure quality and service excellence for their customers. These training courses aim to better improve the tailors’ measuring skills, as well as cutting, sewing and finishing skills.

On Custlr’s current and future plan, with capital funding, Custlr aims to expand and enhance the user experience and also the ease of becoming a registered Custlr tailor. Furthermor­e, Custlr will also be launching the iOS App, mobile and website version.

To learn more about Custlr, visit or download the app from Google playstore. KUALA LUMPUR: Malaysian young start-ups hailed the digitalfoc­used 2018 Budget, but opined that provision of adequate digital infrastruc­ture and well-executed policies remain the key concerns for the country in fulfilling its high income-status aspiration in 2020.

Homegrown car workshop reviews site, Talk Car Asia Sdn Bhd Founder/Chief Executive Officer Anthony Loh Li Cheng, 33, said the Industry 4.0 initiative­s under the budget would make the local informatio­n and communicat­ions technology (ICT) industry more competitiv­e, consequent­ly, resulting in a more complete digital ecosystem.

“For instance, the capital allowance for ICT equipment will prompt start-ups like me to upgrade our computers software system and indirectly, nurture more IT-savvy local workforce,” he told Bernama.

Asked if the measures would help Malaysia become a highincome nation in 2020, Loh said factors such as improved Internet infrastruc­ture, effective logistics and transporta­tion services, along with secured online payment system would be a plus for the country to realise this target.

“For example, look at China, digitalisa­tion had helped the country develop rapidly in recent years, but the process took the country at least a decade to transform into today’s economic giant,” he said.

Loh, however, believed the highincome status goal was achievable if Malaysia was fully equipped with the factors mentioned above.

Prime Minister Datuk Seri Najib Tun Razak reiterated the government’s target in making Malaysia a high-income advanced economy in 2020 when tabling the 2018 Budget in the Dewan Negara last Friday.

Najib’s announceme­nt was in line with the National Transforma­tion Programme, introduced in 2010, to help the country attain developed-nation status by 2020. — Bernama

 ??  ?? The result from the app is custom clothing that matches their customers’ body measuremen­ts with a high level of accuracy and precision, in less than a minute.
The result from the app is custom clothing that matches their customers’ body measuremen­ts with a high level of accuracy and precision, in less than a minute.
 ??  ?? Daniel Chua
Daniel Chua

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