Custlr digi­tises tra­di­tional tai­lor­ing ex­pe­ri­ence with cus­tom-fit­ting mo­bile app

The Borneo Post (Sabah) - - BUSINESS -

KUALA LUMPUR: Custlr, Malaysia’s first cus­tom-fit­ting mo­bile app was suc­cess­fully launched to digi­tise the tra­di­tional way gar­ment sizes are mea­sured by way of ad­vanced fit­ting al­go­rithm tech­nol­ogy.

The re­sult from the app is cus­tom cloth­ing that matches their cus­tomers’ body mea­sure­ments with a high level of ac­cu­racy and pre­ci­sion, in less than a minute.

With an aim to re­shape the fu­ture of made-to-mea­sure cloth­ing, Custlr was de­vel­oped to not only bring con­ve­nience for their cus­tomers but also a new ex­pe­ri­ence with­out break­ing the bank.

Custlr not only uses its fit al­go­rithm tech­nol­ogy and other mea­sure­ment meth­ods, but also en­gages with crowd­sourced tailors from the lo­cal com­mu­nity to mit­i­gate the cost.

Custlr is the brain­child of En­gi­neer­ing grad­u­ate, Daniel Chua, who cre­ated the mo­bile app when he re­al­ized that pur­chas­ing readyto-wear gar­ments on­line were still a hit-or-miss com­mod­ity.

“The prob­lem with pur­chas­ing on­line is that of­ten times, some part of the cloth­ing doesn’t fit you as it should be. Good qual­ity tai­lor-to-made ap­parel are gen­er­ally ex­pen­sive, es­pe­cially if you pur­chase from high fash­ion brand re­tail­ers. That’s where I saw an op­por­tu­nity. With our in-house ready-to-patent al­go­rithm, we elim­i­nate thisuncer­tainty, while of­fer­ing you cus­tomis­abil­ity to suit ex­actly what you want at an af­ford­able price” said Custlr chief ex­ec­u­tive of­fi­cer and di­rec­tor Daniel Chua.

The Custlr app of­fers the perfect tai­lored-fit shirt mea­sure­ment with its al­go­rithm tech­nol­ogy that op­er­ates on an in-house soft­ware and equa­tions to get ac­cu­rate re­sults.

The al­go­rithm tech­nol­ogy pro­vides ac­cu­rate mea­sure­ments in inches and cen­time­tres, as well as stan­dard siz­ing which are S, M, L, XL, and more.

Other mea­sure­ment meth­ods in­clude A4 fit al­go­rithm, where cus­tomers can take a pic­ture with an A4-sized pa­per placed on the front and on the side of their body and Cus­tom Mea­sure­ments, where cus­tomers can man­u­ally en­ter their body de­tails with a step-by-step guide.

Custlr also lets cus­tomers se­lect their pre­ferred ma­te­rial, type of cuff and col­lar, as well as col­ors to their lik­ing. Fur­ther­more, tra­di­tional wear like baju me­layu and kurta are also avail­able for cus­tomi­sa­tion.

Apart from of­fer­ing af­ford­able cus­tom-fit­ted cloth­ing, Custlr aims to use a crowd­sourc­ing ap­proach to help the un­em­ployed and housewives earn an in­come and give them the op­por­tu­nity to be an en­tre­pre­neur with­out com­pro­mis­ing their house­hold re­spon­si­bil­i­ties.

“With Custlr, we have de­vel­oped a new ecosys­tem that of­fers con­ve­nience in pur­chas­ing fit­ting cloth­ing. We saw an in­creas­ing de­mand and have de­cided to ex­tend an op­por­tu­nity to the com­mu­nity and per­sonal tailors to be­come en­trepreneur­s and skilled tailors,” ex­plained Chua.

With the help of part­ner­ship as­so­ci­a­tions, Custlr’s crowd­sourced tailors are given an op­por­tu­nity to un­dergo train­ing cour­ses in or­der to en­sure qual­ity and ser­vice ex­cel­lence for their cus­tomers. Th­ese train­ing cour­ses aim to bet­ter im­prove the tailors’ mea­sur­ing skills, as well as cut­ting, sewing and fin­ish­ing skills.

On Custlr’s cur­rent and fu­ture plan, with cap­i­tal fund­ing, Custlr aims to ex­pand and en­hance the user ex­pe­ri­ence and also the ease of be­com­ing a reg­is­tered Custlr tai­lor. Fur­ther­more, Custlr will also be launch­ing the iOS App, mo­bile and web­site ver­sion.

To learn more about Custlr, visit or down­load the app from Google play­store. KUALA LUMPUR: Malaysian young start-ups hailed the dig­i­tal­fo­cused 2018 Bud­get, but opined that pro­vi­sion of ad­e­quate dig­i­tal in­fra­struc­ture and well-ex­e­cuted poli­cies re­main the key con­cerns for the coun­try in ful­fill­ing its high in­come-sta­tus as­pi­ra­tion in 2020.

Home­grown car work­shop re­views site, Talk Car Asia Sdn Bhd Founder/Chief Ex­ec­u­tive Of­fi­cer An­thony Loh Li Cheng, 33, said the In­dus­try 4.0 ini­tia­tives un­der the bud­get would make the lo­cal in­for­ma­tion and com­mu­ni­ca­tions tech­nol­ogy (ICT) in­dus­try more com­pet­i­tive, con­se­quently, re­sult­ing in a more com­plete dig­i­tal ecosys­tem.

“For in­stance, the cap­i­tal al­lowance for ICT equip­ment will prompt start-ups like me to up­grade our com­put­ers soft­ware sys­tem and in­di­rectly, nur­ture more IT-savvy lo­cal work­force,” he told Ber­nama.

Asked if the mea­sures would help Malaysia be­come a high­in­come na­tion in 2020, Loh said fac­tors such as im­proved In­ter­net in­fra­struc­ture, ef­fec­tive lo­gis­tics and trans­porta­tion ser­vices, along with se­cured on­line pay­ment sys­tem would be a plus for the coun­try to re­alise this tar­get.

“For ex­am­ple, look at China, dig­i­tal­i­sa­tion had helped the coun­try de­velop rapidly in re­cent years, but the process took the coun­try at least a decade to trans­form into to­day’s eco­nomic gi­ant,” he said.

Loh, how­ever, be­lieved the high­in­come sta­tus goal was achiev­able if Malaysia was fully equipped with the fac­tors men­tioned above.

Prime Min­is­ter Datuk Seri Na­jib Tun Razak re­it­er­ated the gov­ern­ment’s tar­get in mak­ing Malaysia a high-in­come ad­vanced econ­omy in 2020 when tabling the 2018 Bud­get in the De­wan Ne­gara last Fri­day.

Na­jib’s an­nounce­ment was in line with the National Trans­for­ma­tion Pro­gramme, in­tro­duced in 2010, to help the coun­try at­tain de­vel­oped-na­tion sta­tus by 2020. — Ber­nama

The re­sult from the app is cus­tom cloth­ing that matches their cus­tomers’ body mea­sure­ments with a high level of ac­cu­racy and pre­ci­sion, in less than a minute.

Daniel Chua

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