Sponsored shopping spree awaits ShopBack shoppers this February 22
KUALA LUMPUR: ShopBack, the leading online cashback platform in Southeast Asia, has announced the ‘You Shop, We Pay’ contest, which aims to reward its lucky users who make a purchase through ShopBack during its third birthday on February 22, 2018.
“Every user who goes through ShopBack to shop with any of our over 500 partners on February 22 will automatically enter the contest.
“We will select three lucky winners and thereafter invite them to come to our office in the following weeks, where RM10,000, RM5,000, and RM 3,000 budget will be given separately for them to shop at Lazada.
“Other than that, all of our users could enjoy triple treats - 100 per cent Cashback on flash sale items, double or higher Cashback from popular merchants, and exclusive discount codes for ShopBack users only,” ShopBack Malaysia’s country general manager Alvin Gill said.
“Other than Lazada, Nike, 11street, Qoo10, Taobao, Booking. com, Expedia, Photobook, Hermo, Cotton-On, Sephora and Zalora are among the popular merchants that offer higher Cashback on that day.”
Since 2015, ShopBack Malaysia has served more than 850,000 Malaysians, of which its local users have gotten over RM25 million Cashback from their digital purchases, including Grab and Uber rides, in the past three years.
According to its recent data, Malaysians have received more than RM1 million in Cashback from the company during its Chinese Newy Year (CNY) campaign period from January 15 to February 16, 2018.
Several factors such as the petrol price hike and subsequent increase in food cost have urged Malaysians to optimise their spending in every possible way.
“We observed that consumers were rushing to do their CNY shopping from January 29 to 31, right after they received their salary. Overall, there was a spike in the transactions of petrol gift card, baby milk formula and mobile reloads in January as many turned to ShopBack to optimise their CNY spending.
“There was also an increase in travel bookings on the second and third week of January due to Malaysians’ purchases for CNY trips or long holiday,” Alvin said.
“We reward users in cash form, of which can be transferred into a bank account once it gets validated. What’s better is users are able to stack this on top of their credit card’s Cashback.
“On the other hand, online merchants see us as a valuable partner in promoting their business to the right target audience and retaining existing customers. We might earn less by sharing our commission with users as Cashback, but this triple-win model will help us go a long way.”
Recently, ShopBack Malaysia also rolled out a ‘partial Cashback’ feature where a user can choose to withdraw any available Cashback amount (minimum RM10) from ShopBack to his/her bank account, or utilise it to settle phone bills (Maxis users only).
The company is also looking to expand payout options via potential partnerships with popular brands and other loyalty programme providers.
“Moving forward, we want ShopBack to be more than just Cashback. If you look at our app, there’s an exclusive function that allows our users to quickly compare rides and make a decision on the go. That is the kind of smarter way of living that we envision, and we hope to achieve greater milestones with our users in the near future.”