The Borneo Post (Sabah)
Rodeo extends engagement adventure with Digi’s iFleet
SHAH ALAM: MYRodeo Sdn Bhd (Rodeo) announced its partnership with Digi’s iFleet to provide enhanced tracking results of its ‘adtech’ campaigns across the multiple transportation modes that they utilise to carry advertiser branding.
iFleet is a B2B solution targeted at commercial vehicles, the first internet of things (IoT) solution Digi is introducing from its range of Connected Vehicle offerings.
The fleet tracking solution enables businesses to track their fleet in real-time and is currently the most robust all-in-one solution available in the market.
By leveraging on iFleet’s advanced telematics solution, Rodeo is able to run ‘controlled campaigns’ around Klang Valley to ensure vehicles are not only travelling around designated zones to display their advertiser’s brands wrapped on vehicles but also generate value added services such as on-demand tracking and reports to support clients.
In a press statement, Rodeo chief executive officer (CEO) Valens Subramaniam said, “In order to incentivise drivers and clients, we have created a campaign termed ‘Swarm’, in which a popular area is targeted and vehicles are directed to ‘swarm’ around the area to increase visibility of the ads.
“Through iFleet’s Geofencing and notification capabilities, Rodeo can now monitor the number of vehicles entering the targeted areas and reward participating drivers accordingly.”
Digi’s chief digital officer Praveen Rajan said, “In the past six months we have shown how iFleet as a solution is able to meet business needs across a wide range of industries – from delivering ice across challenging landscapes for Atlas Ice to saving lives with Medilife Ambulance.
“Our connected vehicle strategy continues to flex real business value by enabling disruptors such as Rodeo, to disrupt the Transit Out Of Home Media category and change the game.”
iFleet features a minute by minute tracking and campaign leads can monitor an on-going campaign and theoretically change parameters on the fly and turn a static campaign into an engagement adventure.
Enterprises who are interested in upgrading their fleet using IoT technology can participate in iFleet’s ‘RM1 Million Fleet Transformation Fund’.
SMEs with a fleet size of up to 30 vehicles are encouraged to apply to the fund, which will be open for applications until March 31, 2018.
Successful applicants will receive up to RM10,000 in total subsidy amount for the installation of iFleet in their vehicles and also a subsidy towards the subscription of iFleet services.
iFleet is available to all Malaysian enterprises interested in leveraging digital technology as a competitive advantage for their business, at an affordable RM90 per vehicle fee for the all-in-one fleet tracking solution.