‘M’sians tend to start their Hari Raya shopping as early as six weeks before’
KOTA KINABALU: 11street, one of the leading online marketplaces in Malaysia, recently revealed Malaysian’s spending habits and behavior in conjunction with the upcoming Ramadan and Raya festival celebrations.
According to 11street’s recent survey done with more than 5,000 respondents, Malaysians tend to start Raya as early as six weeks prior.
However, majority of the Malaysians (83 per cent) would only spend less than RM1,000 during the coming festival. To be specific, 40 per cent of those that participated in the survey were between the age of 26 to 35 year olds whom are avid online shoppers.
“We are proud to introduce our latest campaign - Syioknya Raya - which comes with a wide range of irresistible discounts, giveaways and new features on the 11street platform.
“From the survey done, we found out that Malaysians tend to start shopping early hence we have started our festive campaign on May 2 onwards. “Our consumers can expect discounts up to 90 per cent to help manage their budget during this period of time,” 11street vice president of Merchandising Bruce Lim said. Lim added that as the company aims to provide a holistic online shopping experience during this festive period, 11street’s Syioknya Raya campaign will be featuring its newest upgrade on its platform, a Muslim-friendly search filter that will allow Malaysian consumers to filter out products that are certified Halal with ease as they shop for their Ramadan and Hari Raya needs.
“Malaysians are constantly looking for effective ways to stretch every ringgit that is spent, which is why this year, we offer more than 120 ‘buka puasa’ deals from popular dining locations such as Pullman Hotels, Royale Chulan Hotels, Westin Kuala Lumpur and restaurants under the Felda Group, as the findings also revealed that Malaysians search online for Ramadhan buffet voucher at affordable pricing,” Lim shared.
During last year’s Ramadan, the sale of food and beverage vouchers increased three fold. It has also evidenced that many shoppers purchased Ramadan buffet vouchers in bulk to cater to family dining needs or corporate buka puasa functions.
Additionally, Raya Fashion remains one of the top popular categories that Malaysians will shop for during Ramadan and Raya festive period due to a significant tie to tradition. This year, to cope with the demands of Raya Fashion, 11street will be collaborating with CJ WOW SHOP to bring aboard greater assortments of Muslimah wears.
CJ WOW SHOP is a leading TV shopping in Malaysia and some of the key fashion offerings include colour matching traditional outfits, fashionable hijab collections, apparels and accessories with prices ranging from RM50 to RM150 per set. Apart from Muslimah wears, 11street will also be featuring top-selling products from them ranging from home and kitchen, cookware, furniture and health and beauty products.
During Syioknya Raya campaign period, consumers can expect massive discounts from up to 150 popular brands and giveaways up to RM30,000 worth of prizes such as washing machines, fridges and home electronics.
On top of that, 11street will also be rewarding those that shop on 11street mobile app with RM9,000 worth of prizes, as it knows that at least 60 per cent of its consumers prefer shopping on their mobile devices.