UIA Associations Round Table Asia Pacific 2018 to be hosted for the first time in M’sia

KOTA KINABALU: Successfully positioned as the preferred destinationfor business events, Malaysia will welcome the U IA Associations Round Table Asia Pacific 2018 (UIA 2018) from September 26 and 27, 2018.

Organised by the Union of International Associations (UIA), the notable centennial event is a conference which focuses on development for associations across industries to ensure collective growth.

Unlike many events with local organisers as part of the team, UIA 2018 is purely hosted by the Malaysia Convention & Exhibition Bureau (MyCEB) when the Bureau triumphed in being awarded last year.

Speaking from the business events perspective, MyCEB chief executive officer Datuk Zulkefli Sh ar if looked back when the Bureau started nearly a decade ago.

“When we started in 2009, we found that local associations are great at what they do and they have a lot of potential to go even further in championing not just a cause but an industry.

“That is the bar we wanted to raise, consolidate expertise for both their cause and impacting the country in other ways. We injected the business events point of view into our association counterparts by realising their maximum potentials. UIA 2018 will be another boost to our efforts as it is applicable to associations from all industries.”

UIA 2018 is slated to showcase Malaysia to 120 international delegates from 15 countries. While the number of arrivals maybe minor due to its niche, the value generated is an estimated RM 943,000 in economic total economic value.

U IA 2018 is a golden opportunity for local associations to gain exposure and connect to international decision makers and experts.

The increase clout will help the associations’ respective industry to stimulate social and economic growth.

Presenting the Malaysian hospitality, all delegates will experience Kuala Lumpur preevent including cooking class at Bijan, one of Kuala Lumpur’s most sought-after Malay restaurant, KL heritage walk, School of Hard Knocks by Royal Selangor as well as the art of Batik making. After which they will proceed post-event to Penang, Sarawak or Sabah.