Boost partners with 11street to enhance shopping experience
KUALA LUMPUR: 11street is tapping into the cashless payment trend through its partnership with Boost to offer shoppers a more convenient way to pay for their online purchases.
According to its press statement, this new collaboration is the first eWallet service to offer online shoppers the ease and security of both mobile payment and web payment options via QR code and pin entry on an eCommerce platform.
Boost has over three million users, and online and offline merchants located in over 40,000 touchpoints. Boost aims to revolutionise the way Malaysian consumers transact by creating a seamless payment experience without cash or cards.
Boost chief executive officer Christopher Tiffin said: “In line with building a digital nation, our partnership with 11street is a strategic collaboration to provide a greater user experience for our customers.
“Through this partnership, Boost users and 11street customers can shop with ease, without having to access multiple apps. A customer can simply open the Boost app, shop on the 11street storefront within the app and pay with their Boost wallet as seamlessly as ever. Together with 11street, we hope to create a more efficient eWallet society and online shopping community.”
11street CEO Cheong Chia Chou, added: “11street is thrilled to be teaming up with Boost to become one of the first online marketplaces in the country to embed both mobile and web payment via eWallet services through QR code and pin entry. We’re also really excited to see our storefront on the Boost app which will give us a chance to connect with a whole new audience while providing better services to our existing customers.”
Acting as a virtual replacement for the physical wallet, Boost is designed to simplify the online checkout process on 11street. It eliminates the tedium of having to manually input payment and shipping information every time a customer wants to buy something online, ensuring an easy, fast and convenient checkout process. To top it off, users can also enjoy instant shake rewards after each payment.
Boost and 11street are also deepening their partnership through the integration of an 11street storefront on the Boost app. Boost users will now have instant access to the online marketplace by clicking on the ‘Online shopping’ feature on the Boost app. Users will then be redirected to the 11street platform, where they can shop and make payment with their Boost mobile wallet.
To celebrate this partnership, Boost and 11street will be offering customers ‘Boosted Daily Deals’ on exclusive items from September 28, onwards. All ‘Boosted Daily Deals’ items only available via the 11street storefront in the Boost app, while stocks last.
Apart from that, Boost and 11street is also launching a ‘Win A Car’ Campaign, where customers stand a chance to win prizes worth up to RM86,000, including 11street vouchers, game consoles, mobile phones and the grand prize of a brand new Myvi.
“We’re evolving with the technological advancements in our increasingly digital world to enrich and elevate our customers’ online shopping experience and provide them with better deals on products across the board.”