AmBank brings Christmas cheer to Bukit Harapan residents
KOTA KINABALU: AmBank Group through its sports club, Kelab AmBank Group (KAG) yesterday celebrated Christmas with the residents of Bukit Harapan Therapy Community, here.
The charity event brought joy and smiles to the 45 residents who consist of underprivileged children and residents with disabilities and special needs.
Fun-filled activities were carried out and the residents were treated to a sumptuous Christmas feast.
The home was also presented with a television set, school supplies, Tupperware items and goodie bags.
This charity programme falls under the AmKasih Programme which is the Group’s platform for its Corporate Social Responsibility (CSR) sustainable development initiatives.
The AmKasih Programme focuses on ‘reaching out to the community’ and serves as an umbrella for all AmBank Group CSR efforts to help the community.
“We are honoured to organise today’s Christmas Celebration and CSR Programme with the residents from Bukit Harapan Therapy Community. Projects such as these are important in creating awareness on the needs of the under privileged and also help foster closer relationship between KAG members and the less fortunate, in line with the club’s objective of contributing back to the society,” said Syed Anuar Syed Ali, President of KAG, who is also Executive Vice President, Group Corporate Communications and Marketing, AmBank Group.
The AmBank Group continuously plays a CSR role for the society at large, irrespective of race, creed or religion as it contributes to the sustainable development of the community within which it operates. This approach has been and will continue to be the mainstay in the group’s approach to community care programmes.
Projects such as this helps to meet the group’s objective of playing an effective corporate role as a socially responsible corporate citizen.