EZY Box outlet launched at Lido Four Seasons Residences
PENAMPANG: Infinite Future System (IFS) has opened its first EZY Box, Malaysia’s 24-hour unmanned store, at a residential property development in Malaysia.
According to founder and CEO Brandon Ansibin, EZY Box Lido Four Seasons Residences is the first of many in a property development and the company’s third outlet after the opening of EZY Box in KK Times Square on August 2018, and Asia City on October 2018.
He added that IFS is also looking to open another one at Maya@ Likas, a high-end condominium located at a central location.
Ansibin said the company is also working to open another outlet at Oceanus Waterfront Shopping Mall and Universiti Malaysia Sabah (UMS), where their students are encouraged to immerse themselves into the cashless society.
“If you say other places like Tawau and Lahad Datu, we also welcome invitations to operate there,” he said at the official opening of the latest branch at Lido Four Seasons Residences here yesterday.
Ansibin, who stressed that it is not easy to penetrate the residential unit market, celebrated the accomplishment of the Sabahbased company.
According to Malaysia Entrepreneurs’ Development Association (PUMM) vice president Dato George Lim, small and medium enterprises (SME) needs to invest in innovation in services and cost.
“The survival rate of a company has been decreasing. The life span of a company has decreased from 60 years to 17 years. Customer is demanding “responsive and faster service”. SME needs to capitalise on digital tools to manage the customers’ expectations, and seamlessly having financial ‘data’ helps them make sound business decisions,” he said.
“SME is transformation from Human services to Human + Machine Learning (AI). Because changes come so quickly, the company requires a clear picture of where your industry will be in five or ten years. The future is about ‘customer-centric’, a combination of machine learning and human touch to offer consumers the customized service that they demand.
“Companies that survive in digital disruption are those having new innovative business model leverage on digital assets of network coordination and data intelligence to create a holistic customer experience. EZY Box is blue-sky idea. EZY box is created for the future,” he added.
The EZY Box, established by four Sabahans, Ansibin, Allen Tsang, John Lee, and Chan Jie Yang, brought the concept of a 24hour self-service store operating with an AI system, a smart foods shelving and new checkput payment method powered by image recognition, facial recognition and machine learning into a cashless society and digital economy centric in Malaysia.
According to Ansibin, the founders plan to open more of its new-age stores within Kota Kinabalu (KK), other districts in Sabah, Sarawak and Peninsular Malaysia. Ansibin added that the founders are aiming to open one EZY Box stores every two months.