EZY Box out­let launched at Lido Four Sea­sons Res­i­dences

The Borneo Post (Sabah) - - HOME -

PENAMPANG: In­fi­nite Fu­ture Sys­tem (IFS) has opened its first EZY Box, Malaysia’s 24-hour un­manned store, at a res­i­den­tial prop­erty de­vel­op­ment in Malaysia.

Ac­cord­ing to founder and CEO Bran­don An­si­bin, EZY Box Lido Four Sea­sons Res­i­dences is the first of many in a prop­erty de­vel­op­ment and the com­pany’s third out­let af­ter the open­ing of EZY Box in KK Times Square on Au­gust 2018, and Asia City on Oc­to­ber 2018.

He added that IFS is also look­ing to open an­other one at [email protected] Likas, a high-end con­do­minium lo­cated at a cen­tral lo­ca­tion.

An­si­bin said the com­pany is also work­ing to open an­other out­let at Oceanus Water­front Shop­ping Mall and Univer­siti Malaysia Sabah (UMS), where their stu­dents are en­cour­aged to im­merse them­selves into the cash­less so­ci­ety.

“If you say other places like Tawau and La­had Datu, we also wel­come in­vi­ta­tions to op­er­ate there,” he said at the of­fi­cial open­ing of the lat­est branch at Lido Four Sea­sons Res­i­dences here yes­ter­day.

An­si­bin, who stressed that it is not easy to pen­e­trate the res­i­den­tial unit mar­ket, cel­e­brated the ac­com­plish­ment of the Sabah­based com­pany.

Ac­cord­ing to Malaysia En­trepreneurs’ De­vel­op­ment As­so­ci­a­tion (PUMM) vice pres­i­dent Dato Ge­orge Lim, small and medium en­ter­prises (SME) needs to in­vest in in­no­va­tion in ser­vices and cost.

“The sur­vival rate of a com­pany has been de­creas­ing. The life span of a com­pany has de­creased from 60 years to 17 years. Cus­tomer is de­mand­ing “re­spon­sive and faster ser­vice”. SME needs to cap­i­talise on dig­i­tal tools to man­age the cus­tomers’ ex­pec­ta­tions, and seam­lessly hav­ing fi­nan­cial ‘data’ helps them make sound busi­ness de­ci­sions,” he said.

“SME is trans­for­ma­tion from Hu­man ser­vices to Hu­man + Ma­chine Learn­ing (AI). Be­cause changes come so quickly, the com­pany re­quires a clear pic­ture of where your in­dus­try will be in five or ten years. The fu­ture is about ‘cus­tomer-cen­tric’, a com­bi­na­tion of ma­chine learn­ing and hu­man touch to of­fer con­sumers the cus­tom­ized ser­vice that they de­mand.

“Com­pa­nies that sur­vive in dig­i­tal dis­rup­tion are those hav­ing new in­no­va­tive busi­ness model lever­age on dig­i­tal as­sets of net­work co­or­di­na­tion and data in­tel­li­gence to cre­ate a holis­tic cus­tomer ex­pe­ri­ence. EZY Box is blue-sky idea. EZY box is cre­ated for the fu­ture,” he added.

The EZY Box, es­tab­lished by four Saba­hans, An­si­bin, Allen Tsang, John Lee, and Chan Jie Yang, brought the con­cept of a 24hour self-ser­vice store op­er­at­ing with an AI sys­tem, a smart foods shelv­ing and new check­put pay­ment method pow­ered by im­age recog­ni­tion, fa­cial recog­ni­tion and ma­chine learn­ing into a cash­less so­ci­ety and dig­i­tal econ­omy cen­tric in Malaysia.

Ac­cord­ing to An­si­bin, the founders plan to open more of its new-age stores within Kota Kinabalu (KK), other dis­tricts in Sabah, Sarawak and Penin­su­lar Malaysia. An­si­bin added that the founders are aim­ing to open one EZY Box stores ev­ery two months.

Guest of honor, Jo Nandu, and Goh, ac­com­pa­nied by Tsang and Lim, hold­ing the EZY Box Lido Four Sea­sons plac­ard that they signed to mark the of­fi­cial grand launch of the out­let.

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