Kia designed latest concept from ‘emotional point of view’
GENEVA: Kia has just unveiled the Imagine by Kia concept electric vehicle, giving us a better look at that dash fanned with 21 individual ultra-HD displays teased last week.
This is the company’s first all-electric four-door passenger vehicle.
Kia has used the Imagine by Kia to “move away from the rational and focus on the emotional, and embrace a warmer and more human approach to electrification,” Gregory Guillaume, the VP for Design, said.
As a result of this design spirit, the model was not developed to fit in a particular automobile category, but as an SUV, familyoriented saloon, and crossover all in one -- or more simply, a Csegment car.
The characteristic Kia ‘tiger nose’ grille was revised into a ‘tiger mask,’ while the body has been reshaped to make the vehicle look like it’s in motion, like “the shockwaves you would see if you threw a stone into a perfectly still mountain lake,” as described by Guillaume.
This ripple effect continues to the interior on the dashboard where you can find 21 ultraHD displays curving across its width.
The seats have been upholstered in leather and silk, a design choice made to give the cabin a light-hearted feel, an airiness that is further emphasised by a floating centre console and retracting pedals.— Relaxnews