Matrade coordinate MW2019 to accelerate export via e-commerce

KUALA LUMPUR: As members of a task force of the National eCommerce Council (NeCC), the Malaysia External Trade Development Corporation (Matrade) is coordinating the Malaysia Week Campaign 2019 (MW2019) to accelerate Malaysia’s export into China via e-commerce.

MW2019 which began on September 16 and ended yesterday is an annual programme to provide a global platform to Malaysian companies to showcase and promote their products and services, not only in China but also to the global markets, according to Matrade in a statement.

It said over 100 Malaysian brands with more than 800 products participated in this year’s campaign including products that are well-accepted in China like Malaysia’s Musang King durian and bird’s nest.

The campaign received the support from other ministries and agencies as co-organiser that works directly with Alibaba’s Business Units for designated segments.

This include – Business-toBusiness (B2B) channel via 1688. com and Alibaba.com (Matrade), business-to-consumer ( B2C) channel via HEMA Superstores (The Malaysia Digital Economy Corporation Sdn Bhd, Retail segment via HEMA Superstores (The Ministry of Agriculture and Agro-based Industry and The Federal Agricultural Marketing Authority), and Tourism segment via Fliggy (Tourism Malaysia and Tourism Selangor).

Matrade said it will facilitate the coordination of programmes such as undertaking the promotion of Malaysia’s exports via onlineto-offline (O2O) marketing, coordinating a roundtable meeting between Alibaba Business Units and Malaysian exporters.

“The O2O marketing via engagement with Chinese Key Opinion Leaders is a new and bold initiative taken by Matrade to enhance the visibility of Malaysian brands in this market. According to a report by A.T. Kearney, more than 60 per cent of Chinese consumers are receptive to online influencers,” it said.

A recent study by Accenture also showed that more than 70 per cent of Chinese Gen Z consumers prefer buying products directly via social media than through other channels, compared with 44 per cent of the global average.

Matrade had collaborated with Alibaba for its eTRADE programme since 2014, a programme to promote the adoption of e-commerce among Malaysian companies to accelerate exports through participation in international ecommerce marketplaces, it added. — Bernama