70 mln items sold during Shopee’s 11.11 Big Sale

KUALA LUMPUR: Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, has wrapped up its largest 11.11 Big Sale with 70 million items being sold on Monday and garnered three times more orders in the first hour of the shopping craze compared to that of 2018.

In a statement yesterday, the e-commerce platform highlighted that the largest gainers included Tefal, Skechers, and Acer, which recorded a 3,408-time, 2,870time and 1,743-time upli in orders, respectively.

“Newcomer on Shopee, KFC recorded finger lickin’ good sales with the highest number of orders from the food and beverage category.

“The amount of KFC meals that were purchased on Shopee could feed the entire Putrajaya population, and this Malaysia’s much-loved fast food restaurant brand was also searched for almost half a million times on Shopee on November 11 itself,” it said.

Meanwhile, Shopee said it continued to see more male users and older users shopping on Nov 11, with male shoppers tending to shop for mobile gadgets and tech accessories.

“Keywords such as power bank, speaker, earphones and iPhone being searched for over 2.9 million times in total,” it said.

For users aged over 50, it said they took the opportunity to grab health-related items such as Nestle Omega Plus Milk Powder and blood pressure monitor, as well as household necessities like detergent, dishwashing liquid and mops.

Commenting on Shopee’s performance in Malaysia, regional managing director Ian Ho said this was not merely the company’s success, but a success shared by the wider Malaysian retail industry.

“Despite 11.11 being a global shopping festival, Shopee has been able to get this region on board and interested by successfully localising the campaign to suit its users wants and needs,” he said.

In another development, Shopee also launched its inaugural charity campaign #ShopeeMAKNA 11.11 Charity Challenge, together with the National Cancer Council Malaysia (MAKNA), in conjunction with the 11.11 Big Sale event, with the aim of raising funds for the treatment of underprivileged cancer patients.

The e-commerce platform raised RM114,170 for MAKNA in just three weeks.