AXA named International General Insurer for fifth consecutive year
KUALA LUMPUR: AXA Affin General Insurance Bhd (AXA) received the International General Insurer of the Year - Malaysia and New Insurance Product of the Year - Malaysia awards for the fifth consecutive year at the Asian Banking and Finance (ABF) Insurance Asia Awards 2020.
AXA is the first and only insurer in Malaysia to have attained this great achievement at the ABF Insurance Asia Awards. This further solidifies AXA’s market-leading reputation for its commitment to protect what matters to customers with innovative and customer-centric solutions.
The award presentation was held virtually on 5th August 2020 by the Asian Banking and Finance Magazine — a leading publication within Asia’s dynamic financial services industry.
The prestigious award is dedicated to esteemed financial institutions in Asia. Award recipients are chosen after a rigorous selection process by a panel of judges consisting of industry experts.
AXA chief executive officer Emmanuel Nivet received two prestigious awards - International General Insurer of the Year Malaysia and New Insurance Product of the Year - Malaysia awards for the 5th consecutive year from Asian Banking and Finance Insurance Asia Awards 2020.
Commenting on the wins, Nivet said, “We are truly humbled to receive this great recognition for the 5th consecutive year.
“This is a strong validation of our performance and the hard work of our people. Our sincere gratitude goes to all our stakeholders—this would not have been possible without the confidence and trust of our valued customers, partners, agents and employees.”
AXA’s winning recipe lies in its strong focus in delivering its Paye-rto-Partner strategy, by moving beyond transactional relationships to build emotional connections with customers.
AXA’s investments in Big Data, AI and Robotic Process Automation paid off as it progressively anticipated and prepared for customers’ needs. To date, 117 robots have been deployed across AXA to automate manual processes, improving average processing time by 95 per cent and enabling its people to focus more on meaningful tasks to better serve customers.
AXA also leveraged on technology to simplify customers’ critical touch points with the insurer. AXA has deployed online sales portals AXA Travel and Motor Online that offer an effective “omnichannel” experience and provide new self-servicing features to improve turnaround time. The online channels have achieved tremendous double-digit growth that today AXA is ranked #1 in online travel sales.
The group also accelerated its workforce to deliver greater value to customers. One of AXA’s key initiatives is the AXAPRENEUR programme which was launched to accelerate employees’ capabilities and skills in preparation for Industry 4.0. Through this initiative, various cutting-edge projects have been implemented, amounting to a total innovation value of RM8.3 million.
AXA SmartCare Xtra, which won the New Insurance Product of the Year – Malaysia, is designed to ensure affordability of medical insurance given the global medical inflation rate and close the medical insurance protection gap among working class.