Manulife digitises ifund offerings with the launch of Manulife iFUNDS
KUALA LUMPUR: Manulife Investment Management (M) Bhd (Manulife) announces the launch of Manulife iFUNDS, an online investment platform that enables investors in Malaysia to select, manage and track their Manulife unit trust funds anytime and anywhere.
By combining the firm’s understanding of customer needs and utilisation of digital technology, Manulife Investment Management has created an easy-to-use, human-centered design funds platform for new and existing clients to be er manage their portfolios amid a constantly evolving investment environment.
“Manulife Investment Management globally has been investing heavily to be er serve clients in the digital age. Manulife iFUNDS is the result of our team’s year-long efforts in enhancing the customer experience through digital and providing our customers with easily accessible market and fund information for more educated investment decisions,” said Manulife chief executive officer Jason Chong.
Manulife Investment Management recognises the importance of “human touch” in fund investment amid the digital age, especially in times of market and economic volatility where support from professional investment advisers is much needed.
Manulife iFUNDS digitally enables its advisers to walk through their clients’ portfolios together – whether virtually or in-person, guiding them every step of the way to make the most suitable investment decisions or to understand how their funds are helping them achieve their investment objectives.
“The Covid-19 pandemic has brought to light the need for easyto-use digital applications that can mitigate the disruptions on face-to-face interactions, whether it’s how people invest or how business is done.
“At the heart of all this, there is still a human element to it. Some investors still want to talk to an adviser when making investment decisions or switching funds, and we have seen strong interest from our advisers in using Manulife iFUNDS to be er serve their clients’ investment needs.
“Given ongoing limitation on in-person meetings due to Covid-19, the timely launch of this new digital tool can help safeguard our advisers’ and clients’ health as well as their financial future,” said Ng Chze How, Manulife head of retail wealth distribution.
Manulife iFUNDS is also a key feature on the digital platform of Manulife Investment Management in Hong Kong, which has won the Platinum Award for “Financial Planning Tech” at the IFTA Fintech Achievement Awards 2019.