PetDag partners Maxis on big data analytics, converged solutions
KUALA LUMPUR: Leveraging each other’s strengths in technology and innovation, Petronas Dagangan Bhd (PetDag) and Maxis have entered into a strategic partnership to jointly offer converged solutions focusing on safety, security and sustainability for businesses.
Additionally, the partnership will focus on leveraging big data and advanced analytics to co-create hyper personalisation for an enhanced retail experience.
“The partnership with Maxis is a step forward for PetDag to create unique retail experiences at Petronas stations as part of our retail transformation strategy,” PetDag managing director and chief executive officer (CEO) Azrul Osman Rani said.
“Leveraging technology and innovation, we aspire to be at the forefront of the industry and continuously delight our customers in meeting their changing needs and lifestyles.”
Maxis chief executive offier Gokhan Ogut highlighted that in this era of Industry 4.0, they are excited to be leveraging the immense potential of
The partnership with Maxis is a step forward for PetDag to create unique retail experiences at Petronas stations as part of our retail transformation strategy.
Azrul Osman Rani
technology and building a strong digital ecosystem to bring value to customers.
“This journey that PetDag and Maxis have embarked on began from a shared vision in a fast-evolving digital landscape,” Ogut added.
“Our experience in Big Data Analytics, and advanced technology enables us to offer better converged solutions for our customers.
“We are committed to being the No.1 technology partner and bringing together the best of technologies to enable businesses to Always Be Ahead in a changing world.”
PetDag continuously strives to create innovative solutions to delight its customer, for example Setel, Malaysia’s first mobile application that integrates the e-payment platform with the fuel pump, Kedai Mesra and loyalty benefits, revolutionising customers experience at the pump.
The partnership aims to co-create solutions and services that will offer a more differentiated and enhanced retail experience at PetDag’s retail stations, such as hyper personalisation through big data and advance analytics with Maxis as the technology enabler.
PetDag and Maxis will also go to market with converged end-toend business solutions that will offer greater convenience and cost optimisation, while ensuring the safety and security of their assets, fleet and drivers.
By doing so, both PetDag’s and Maxis business customers can benefit from a wider suite of solutions ranging from asset management to logistic services.