The Borneo Post (Sabah)

Crises push leaders to re-examine roles, relationsh­ip with stakeholde­rs – WE


LUMPUR: WE Communicat­ions (WE), a leading global communicat­ions firm, has released results from a new Brands in Motion study, ‘Rethinking the Purpose and Meaning of Leadership’.

The research reveals a dramatic shift in executive leadership behaviour, prompted by the global pandemic and ongoing moments of social upheaval, according to a statement.

Citing a year of profound disruption, 86 per cent of brand leaders surveyed say they have become more introspect­ive, while 71 per cent say articulati­ng personal core values and elevating their voice is more important than it was a year ago.

“Our research shows that our collective pandemic experience, along with other recent social upheaval, forever changed how business leaders create impact and communicat­e with stakeholde­rs. Navigating in this transforme­d world requires a new level of introspect­ion and vulnerabil­ity,” said WE Communicat­ions Global Chief Executive Officer and Founder, Melissa Waggener Zorkin.

More than half say they have deepened their awareness of personal fears, limitation­s, defences and impulses, and are working to identify gaps between their intentions and actions.

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