AXA partners with GFlex40 to introduce digital business insurance
KUALA LUMPUR: AXA Affin General Insurance Bhd (AXA) partners with GFlex40 (an insurance technology company) to launch FlexyProtect, an online business protection plan catered to the needs of small and mediumsized enterprises (SMEs).
SMEs being an integral part of the country’s economy, hence AXA is commi ed to bridge the protection gap for underinsured businesses in Malaysia.
This partnership reinforces AXA’s strong focus in enhancing its existing product solutions, accelerating digital transformation and driving omni-channel strategy.
AXA chief executive officer Emmanuel Nivet stated that by leveraging on the technological capabilities of GFlex40, which shares similar aspirations and customer-centric values, AXA strives to deliver simple, affordable and accessible business protection plan via innovative digital technology.
“Through this partnership, we are not only able to support SMEs in mitigating unexpected risks, but also make business protection more accessible to them. We are incredibly excited of the prospect of this digital initiative,” Nivet said.
“Backed by our strong agency force that is equipped with great expertise and experience, we believe we are able to empower SMEs with continuous protection and financial support to pivot their business in an increasingly digital world.”
Underwri en by AXA, FlexyProtect offers three easy and cost-effective plans that can be customised to one’s needs in the current business environment.
It provides SMEs with the flexibility to choose their desired benefits, which range from comprehensive coverage to tailored benefits for food and beverage outlets as well as learning centres.
FlexyProtect can be purchased via GFlex40’s online portal. By introducing an end-to-end digital experience, the application process is further simplified to just three to five simple steps, reducing the time it takes to acquire business insurance from days to just minutes.
Businesses can enjoy complete control on the entire online application process, from signing up for an account to ge ing covered within their fingertips.