‘Status symbol’ is the reason why Malaysian buys Ducati
KUALA LUMPUR: The Malaysian customer buys a Ducati because it is a status symbol, which allows the person to assert an avant-garde image and to enter a network of people with similar interests and social position, Ducati Motor Holding director global sales and after sales Francesco Milicia said.
He said the Malaysian market can be described as extremely dynamic, fast and responsive as the Malaysian customer is very sensitive to innovations, exclusivity, the intrinsic value of the vehicle and also the perceived brand value.
“Premium motorcycling, like that of a Ducati rider in Malaysia, is a thorough exercise in enjoyment, an avenue for one to escape the mundane routines of daily life.
“Primary motorcycling usage are for trips out of town and we are noticing a strong increase in interest in track activities,” he said in a statement.
He added that the customers in Malaysia are racing fans and love the brands racing pedigree since Ducati takes part in both the MotoGP and the Superbike World Championships. Ducati has been competing in the premier-class MotoGP category since 2003.
On models that sell the most in Malaysia, he said one of 2020’s best sellers was the Panigale V4 S. Malaysian customers were quick to adopt the new model due to its amazing performance and specifications.
“With that being said, the Monster 821 and Hypermotard 950 round out the top three best sellers, also indicating a good mix of successful products for the Malaysian market,” he said.
Meanwhile, he said in 2021 Ducati will expand the programme of activities already carried out successfully last year but as Malaysia is a country that constantly requires new formats, it is necessary to offer something out of the ordinary.
“With this in mind we will strengthen the digital experiences for our customers and enthusiasts, we will work to make the Ducati brand even more exclusive through prestigious collaborations and we will start new projects in the world of touring, to support the arrival of products as extraordinary as the new Multistrada V4.
“Later in October 2021, MotoGP will be making its triumphant return to the Sepang International Circuit after its absence from the 2020 MotoGP racing calendar,” he said.
The strong partnership between Ducati Motor Holding and Next Bike Sdn Bhd since the early 2000s had resulted in the opening of the second-largest Ducati showroom in Southeast Asia in Petaling Jaya in 2020.