MAGGI’s festive cooking contest to raise funds for Sabah Red Crescent
KOTA KINABALU: Tadau Kaamatan or the Harvest Festival is a key celebration in Sabah to foster the spirit of unity, goodwill and friendship regardless of race, religion and background.
It has been a tradition for MAGGI to host the Kaamatan festivities for many years now and this year it returns with the MAGGI’s ‘Jom Masak & Berkongsi Bersama’ campaign in conjunction with the annual celebration.
Celebrating the Tadau Kaamatan festival this year is especially meaningful after two years of Covid-19 pandemic restrictions. Through this campaign, MAGGI hopes to bring cheer and togetherness to the Sabah community by organising various celebratory activities including recipe sharing, roadshows and a Corporate Social Responsibility (CSR) fundraising initiative to support those in need.
Throughout the campaign duration, MAGGI will raise funds for the Malaysian Red Crescent Society in Sabah with every MAGGI’s ‘Jom Masak & Berkongsi Bersama’ contest entry submitted.
With this, MAGGI aims to light up the spirit of the local community and inspire others to also come forward and give back to the community, mirroring the spirit of care and unity of Tadau Kaamatan.
According to Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, “Every year,
As such, I truly applaud MAGGI for extending its CSR efforts in support of the Malaysian Red Crescent Society in Sabah. I hope initiatives like these would continue to help improve the quality of life of those in the underserved communities.
Datin Seri Panglima Cecilia Edwin Kitingan
we look forward to participate in the celebration of culture and heritage in Sabah. Tadau Kaamatan is a significant thanksgiving and harvest festival that reminds us to cherish the time with friends and family, while coming together to celebrate the blessings that food brings. We at MAGGI believe that through the goodness of homemade food, there is an opportunity to make a positive difference, for our loved ones and the community. As such, we are honoured to be part of the Sabahan kitchen, whether it’s for everyday cooking or special dishes prepared during this auspicious celebration, making the festivity merrier and more meaningful.
“In line with MAGGI’s brand promise, You and MAGGI Cook the Difference, we understand that cooking goes beyond merely satiating one’s appetite.
“Through its various products, MAGGI strives to empower Malaysians in their culinary journeys, especially in creating good food moments with their loved ones,” added Geetha.
Speaking at the launch of MAGGI’s ‘Jom Masak & Berkongsi Bersama’ campaign recently, Datin Seri Panglima Cecilia Edwin Kitingan, vicepresident II of the Pertubuhan Muafakat Titipan Amal Isteri Wakil Rakyat Gabungan Rakyat Sabah (MUTIARA GRS) said, “The Tadau Kaamatan is definitely a time for families to come together, and MAGGI products have always been synonymous with home-made meals, giving them more time to observe the culture of eating together and further strengthening family ties.
“As such, I truly applaud MAGGI for extending its CSR efforts in support of the Malaysian Red Crescent Society in Sabah. I hope initiatives like these would continue to help improve the quality of life of those in the underserved communities.”
Datuk Asnan Yunus Chung, chairman of the Malaysian Red Crescent Society, Sabah expressed his gratitude to MAGGI for the contribution and support whereby the funds raised will be utilised to purchase food supplies, medical equipment and household items as well as to upgrade existing living facilities.
The MAGGI’s ‘Jom Masak & Berkongsi Bersama’ contest will run from 1 May to 30 June 2022, with MAGGI contributing RM0.10 for every contest entry received. A total of RM135,000 worth of prizes are up for grabs, including a Toyota Hilux Double Cab 2.4E (AT) 4X4.
To participate, consumers simply have to purchase participating MAGGI products, and submit the entry. For more information, visit https://www. maggi.my/en/maggi-happenings/ maggi-gawai-kaamatan/