Alice Eve signs as new face of Charles Worthington

‘STAR Trek Into Darkness’ actress Alice Eve has recently inked a deal as the face of the UK haircare label Charles Worthington, founded by the eponymous hairstylist.

‘Star Trek Into Darkness’ is poised to be one of this spring’s biggest movies, and hair stylist Charles Worthington has taken no time in snapping up one of the fi lm’s glamorous stars as the new face of his hair products.

In a new video, Worthington explains the brand’s choice of the budding Hollywood starlet. “Women want to be able to create red carpet hair at home,” said the celebrity stylist. “Alice Eve was the perfect choice for Charles Worthington Salon at Home range: she has that effortless style,” he added.

Eve recommends volumizing products for her glamorous bombshell blonde look. “I’m not saying ‘ no’ to a little bit of bounce,” says Alice, whose red carpet secret is to add texturising spray, “and then stick loads of pins in.”

London-born Alice Eve is the daughter of famed theatre director Trevor Eve. After appearing in a string of fi lms in her native land, in 2011 she played the role of Sophia in hit US show ‘ Entourage’, and she then went onto appear in ‘Men in Black 3’.

The latest fi lm in the famed Star Trek franchise, which was reborn in 2009 by director (and creator of ‘ Lost’) JJ Abrams, ‘ Into Darkness’ features lead roles from ‘Avatar’ star Zoe Saldana, alongside Chris Pine and Benedict Cumberbach. — Relaxnews