Yakult Malaysia opens new branch in Kuch­ing

The Borneo Post - - MARKET -

KUCH­ING: Yakult ( Malaysia) Sdn Bhd is ex­pand­ing its busi­ness op­er­a­tions in East Malaysia with the open­ing of a new branch of­fice in Kuch­ing to strengthen its pres­ence in Sarawak.

The new branch of­fice is strate­gi­cally lo­cated in a key busi­ness area of Kuch­ing at Sublot No.50 (Ti­tle Lot No.2270) in Par­ent Lot 1207, Block 8, SMI In­dus­trial Park ( Phase IV), Jalan Bako, De­mak Laut

Yakult boasts an ex­ten­sive net­work of eight re­gional sup­port branches na­tion­wide.

With the new Kuch­ing of­fice that plays an in­te­gral role in help­ing Yakult Malaysia to fur­ther ex­pand the East Malaysian mar­ket, Yakult cul­tured milk drink is now avail­able in Sarawak at all Gi­ant, Everise and Ta Kiong stores.

A pack of five bot­tles of Yakult Ace ( 80ml per bot­tle) will be sold for RM5.30 and RM5.70 for a sim­i­lar pack of Yakult Ace Light.

“We are pleased to make our ven­ture into the mar­ket in Sarawak by col­lab­o­rat­ing with Gi­ant Hy­per­mar­ket, Everise and Ta Kiong stores. With this close col­lab­o­ra­tion with them, we are con­fi­dent to re­ceive good re­sponse from cus­tomers here in Sarawak, just like the re­sponse we get from con­sumers in 33 coun­tries around the world,” said Sales and Mar­ket­ing di­rec­tor of Yakult ( Malaysia) Sdn Bhd Hiroshi Ha­mada.

“We are op­ti­mistic that we may look for­ward to en­joy­ing a brisk sales of 1,500 bot­tles per day (45,000 bot­tles per month) af­ter the launch. Mov­ing for­ward, we are con­fi­dent that we are able to achieve our fore­cast sales of 5,000 bot­tles per day (150,000 bot­tles per month) in the next 3 years,” he added.

“We also hope that in next five years, Yakult will be more widely dis­trib­uted and avail­able to all con­sumers across Sarawak and Sabah.”

Launched in Penin­su­lar Malaysia since 2004, Yakult Ace and a lower su­gar ver­sion of the cul­tured milk drink, Yakult Ace Light, are very pop­u­lar among chil­dren and adults, with sales reach­ing 260,000 bot­tles per day in 2013 within Penin­su­lar Malaysia alone.

Ac­cord­ing to Yakult Malaysia Pub­lic Re­la­tions and Sci­ence man­ager Ma­z­lyn Mena, reg­u­lar con­sump­tion of Yakult drinks is as­so­ci­ated with good health of the gut and body’s im­mu­nity.

“The Shi­rota strain pro­bi­otics in the Yakult drink helps reg­u­late and guard our in­testines, lead­ing to healthier bowel move­ment, and pro­tects from con­sti­pa­tion, di­ar­rhea and food poi­son­ing by in­creas­ing good bac­te­ria and re­duc­ing harm­ful bac­te­ria in our gut.

“Be­sides the gut, pro­bi­otics also have a pos­i­tive in­flu­ence on our im­mune sys­tem, help­ing our body in­crease its re­sis­tance to in­fec­tions due to virus and bac­te­ria. Long term stud­ies have also in­di­cated reg­u­lar con­sump­tion of Yakult with re­duced risk of sev­eral types of can­cer in­clud­ing colon can­cer, blad­der can­cer and breast can­cer.

“Th­ese ben­e­fits for our health have been proven sci­en­tif­i­cally through nu­mer­ous re­search stud­ies con­ducted in Ja­pan, Europe and Asian coun­tries over the past 78 years.”

Cur­rently en­joy­ing the sec­ond largest mar­ket share among the lo­cal cul­tured milk mar­ket, Mr Ha­mada is con­fi­dent of cap­tur­ing the no. 1 po­si­tion within the next 3 years.

“Yakult is by far the most pop­u­lar cul­tured milk drink in the re­gion, and glob­ally our sales have reached 30 mil­lion bot­tles con­sump­tion per day in 33 coun­tries. It is only a mat­ter of time be­fore Yakult be­comes Malaysia’s no. 1 choice.”

Yakult Ace and Yakult Ace Light to suit dif­fer­ent pref­er­ences.

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