The Borneo Post

Future kitchen knows what’s in your fridge

- June 5, 2016 By Deena Shanker

THE EXPERIENCE is familiar to anyone who regularly cooks at home: You’re at the supermarke­t picking up ingredient­s for tonight’s dinner, but you simply cannot remember if you already have heavy cream.

You do remember buying it, so you skip it at the store and pat yourself on the back for saving a few bucks and not contributi­ng to society’s insane food waste problem. Then you get home and discover: Yes, you have heavy cream, but it’s expired. Guess you’re not making that fancy dessert you had planned.

But what if you could actually see the contents of your fridge from the supermarke­t aisle?

This is one solution that Innit Inc., a Silicon Valley-based technology company, hopes to provide to busy home cooks through its Connected Food platform. The technology is on display at Pirch in SoHo, an appliance store that encourages shoppers to play with everything on display, from sinks to showers, which opened in May in New York.

Kevin Brown, Innit’s chief executive officer and co-founder, describes it as an “intelligen­ce layer on top of appliances,” meaning that select kitchen tools will come with Connected Food technology already embedded. For those looking to upgrade nonWiFi equipped fridges and ovens, there are a few options, but a visit to the hands-on, brightly coloured Pirch showroom without buying a new appliance will require a fair amount of restraint. The cost of the hardware used with Innit’s cloud technology-the cameras and sensors that connect you to your kitchen-will start at around US$20 to US$30 when the line goes on sale in 2017, though final retail

The cost of the hardware used with Innit’s cloud technology-the cameras and sensors that connect you to your kitchen-will start at around US$20 to US$30 when the line goes on sale in 2017, though final retail pricing hasn’t been announced.

pricing hasn’t been announced.

When everything is installed, simply download an app onto your iPhone or iPad, and voila: a live feed from inside your refrigerat­or.

On top of showing you what’s already in your fridge, Innit will tell you what you can make with those ingredient­s by pulling data from a trove of thousands of recipes from the New York Times, Bon Appétit, Good Housekeepi­ng, and Epicurious. It’ll even help you place an order for items you’re missing, though the company has yet to announce the partnershi­ps that will provide this service.

The oven technology can “sense” what’s inside and tell you how to cook it, down to the right time and temperatur­e, depending on the food’s weight, the oven model, and the kitchen’s altitude. If you want to install cameras in your ceiling or in the bottoms of your cabinets, it can also watch you put your carrots on a cutting board and then tell you that they are, in fact, carrots while it plays a video of you chopping said carrots back to yourself while simultaneo­usly giving you carrot recipes from the aforementi­oned trove.

Innit is hardly the first company to try to simplify cooking by adding complicate­d technology. Samsung Electronic Co.’s Family Hub fridge also tells you what’s inside it while simultaneo­usly connecting family members’ calendars and playing “your favourite tunes.” The Gourmia Robotic Cooker is just one of many kitchen robots awaiting your instructio­n. And pod pioneer Keurig Green Mountain Inc. was one of the earliest to convince the masses that extra technology is necessary to make coffee-one of the simplest beverages in our modern diet.

Laith Murad, Pirch’s chief marketing officer, called the technology “empowering,” saying it is “going back to the roots of human to human experience­s.” Brown explained how a cook may want to invite friends over for a dinner party, gather around a screen, choose a recipe and make it together, with the technology serving as a “conversati­on piece” that could also “make cooking fun.”

While Innit certainly has some major convenienc­es, waiting until your guests arrive to start making their dinner will probably make you feel the opposite of empowered, and gathering around a screen hardly foments humanto-human interactio­ns.

Some people may also wonder if giving the amorphous, allknowing cloud even more personal informatio­n is really a good idea, even if Innit says its approach “will be to provide consumers with maximum control over their personal informatio­n.” Thousands of recipes at your fingertips sounds good-until you realise that you already have access to most, if not all of them, either through Pinterest, the publicatio­ns’ websites, or their own apps. And anyone that uses the kitchen for more than just cooking may wonder if cameras in the ceiling are really such a great idea.

Still, in today’s age of informatio­n sharing, when tracking everything from steps to menstrual cycles is just part of a daily routine, maybe the trade-off-perfectly baked salmon, every single time – is worth it. — Washington Post

 ??  ?? A woman demonstrat­es an appliance optimised with Innit technology at the new Pirch home design store in New York on May 20. — Bloomberg photos by Victor J. Blue
A woman demonstrat­es an appliance optimised with Innit technology at the new Pirch home design store in New York on May 20. — Bloomberg photos by Victor J. Blue
 ??  ?? A touchscree­n table optimised with Innit technology, which integrates other appliances to manage one’s kitchen, is demonstrat­ed at the new Pirch home design store in New York.
A touchscree­n table optimised with Innit technology, which integrates other appliances to manage one’s kitchen, is demonstrat­ed at the new Pirch home design store in New York.

Newspapers in English

Newspapers from Malaysia