ECS to permeate Malaysian homes with VR entertainment devices ces

KUALA LUMPUR: ECS ICT Bhd ( ECS) is expanding its distribution portfolio as the group plans to permeate Malaysian homes with virtual reality ( VR) entertainment devices after securing the distributorship of the ‘Orion’ VR goggles to the Malaysian market.

The ‘Orion’ VR goggles utilises a smartphone as its screen to immerse users into a digital simulation of an environment, allowing users to experience it as if present in that space.

ECS’ chief executive officer Soong Jan Hsung commented that the proliferation of VR applications available in the market, which are adapted for personal computers, and especially smartphones, indicated the formidable potential of this technology.

“Entertainment has taken the next leap and is no longer passive, because this generation of digital- savvy users crave the full experiential effect. ECS is leading this revolution in the Malaysian market, starting with homes.

“From our perspective, bringing in the ‘Orion’ VR goggles is also complementary to our smartphone distribution segment, seeing that smartphones are an integral part of these goggles.

“I believe we are only scratching the surface of this nascent VR space, and that this is a crucial step into the truly digital era,” Soong said.

Currently VR goggles are widely used for entertainment and educational purposes. Users can experience being inside a movie or a music video, being at a live concert or even travel. Additionally there are hundreds of mobile applications that support VR goggles ranging from news, sports, science and

training, as well as gaming, which immerses the user into a digital environment via the VR goggles.

Soong added that the potential of VR would likely evolve to encompass commercial uses as well in the future.

Globally, industries such as real estate, fashion and automotive, have utilised VR as a marketing tool. For example, real estate agents can show potential buyers the layout of the house virtually, allowing them to walk through the various rooms. Similarly, car salesmen can provide potential customers with a virtual experience of driving their desired vehicle prior to making their purchase decision.

“We are the first-in- market to enter the VR space, and are optimistic of our ability to replicate our past successes with new technologies. We are hopeful of introducing new brands within the VR technologies category in the future,” he concluded.