KitKat features Akim and Stacy in Jalan-Jalan Breakers’ campaign
PETALING JAYA: Nestlé ( Malaysia) Berhad is proud to announce the appointment of singers and celebrity couple Afiq Hakim Ahmad (Akim) and Ummu Syaikhah Stacy Anam (Stacy) as the Nestlé KitKat’s new Malaysian ambassadors, or ‘breakers’, while also unveiling an exciting new TV commercial for the brand.
The duo, who tied the knot in February this year, are both alumni of hit reality show Akademi Fantasia (Stacy emerged champion in the show’s sixth season) and enjoy large followings on their social media platforms. Akim is also a mentor for this year’s new singing reality show, Mentor Milenia.
“We are pleased to welcome Akim and Stacy to the KitKat family,” said Sachin Goel, business executive director, Confectionery Business Unit, Nestlé Malaysia. They are young, talented and vibrant. They live life to the fullest, and they know when to take a break to recharge. They truly embody the KitKat lifestyle.”
KitKat believes that their collaboration with this modern and lively celebrity couple will bring a smile to their fans’ faces and music to their ears, with the promise of an upcoming ‘ KitKat song from the two already getting fans talking.
Postings on KitKat Malaysia’s Facebook page revealing them as KitKat‘s new breakers have drawn close to 200,000 likes and reactions since the big reveal last week.
Following the unveiling of its new TV commercial, KitKat announced that the ad will be aired on all major TV channels, while fans can look forward to special radio ads featuring Akim and Stacy and a number of exciting campaigns to be revealed in the coming months. The official website, www.kitkat. com.my, will also feature fun, interactive activities featuring the
ambassadors.