Putra honours top industry brands and personalities at 2016 Awards
KUALA LUMPUR: Top industry brands stamped their marks in different categories at the recent Putra Brand Awards 2016.
A press statement said the awards 2016 featured 24 award categories where the gold winners included Apparel and Accessories – Casio; Automotive – Toyota; Automotive Fuel and Lubricants – Shell, Petronas; Beverage (Alcoholic) – Carlsberg; Beverage ( Non-Alcoholic) Milo, 100 Plus; Beverage ( Dairy) Dutch Lady, Vitagen; Photography ( Camera) – Samsung; Communication Devices – Samsung; and Communication Networks – Maxis.
Other categories were Education and Learning (Taylor’s University); Banking, Investment and Insurance ( Maybank); Foodstuff ( Gardenia); Health (Dettol, Panadol); IT and Office and Business Equipment (Samsung); Household Product ( Dynamo); Home Improvement ( Ikea); Media Network (Astro); Entertainment (GSC); Personal, Household and Outdoor Appliances ( Panasonic); Personal Care (Colgate); Property Development (Sime Darby); Retail (Aeon, Tesco); Restaurants and Fast Food Outlets ( KFC); and Transportation, Travel and Tourism (AirAsia).
In addition, there were five special awards honouring the dynamic brands with their respective distinctive values and four of them were won by U Mobile (Putra Most Enterprising Brand of the Year), Milo (Putra Brand of the Year Brand), Astro’s Marketing Team (Putra Malaysian Marketer of the Year Award), and Founder of Mamee ( Putra Brand Personality Award) Datuk Pang Chin Hin.
Meanwhile, the Brand Icons recognises brands with four consecutive Gold Awards. Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for brand managers and owners.
Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands ( MMVB), the Putra Brand Awards recognise brand building as an integral business investment, measured by consumer preference.