Katy Perry becomes the latest pop star to launch her own shoe collection
SHE HAS conquered the music industry, and now Katy Perry has her sights set firmly on the fashion world.
The pop star is set to launch a new shoe collection in collaboration with Global Brands Group, WWD reports.
Titled ‘Katy Perry Footwear’, the line will feature everything from sneakers to stilettoes, with sketches hinting at a collection splashed with the star’s signature love of colourful, glitzy, cartoonish embellishment. Strappy sandals, fringed block heels and Perspex details all look set to make an appearance.
“It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” Perry told WWD. “Launching a footwear collection felt like a natural first step for me.”
It might be her first foray into the fashion industry, but Perry’s business acumen is already well honed, thanks to the multiple fragrances she has released in her name over the course of her career. In April she also added ‘makeup designer’ to her impressive list of achievements, teaming up with cosmetics giant CoverGirl on her brightly colored debut beauty collection. The line, which comprises highlypigmented lipsticks and mascaras at affordable prices, launched this July.
Shoe collections are fast becoming the new star status symbol, and Perry is hot on the heels of fellow pop diva Rihanna with her latest venture. RiRi, of course, famously teamed up with Manolo Blahnik this spring on a denim-heavy line of eye catching shoes and boots, which debuted on the April cover of British Vogue. And only last month, pop icon Jennifer Lopez announced that she was also getting on board, joining forces with Giuseppe Zanotti on a glamorous capsule collection titled# Gi use pp ex Jennifer, set to go on sale next January.
Katy Perry Footwear will be available online and at select retailers next spring, with prices ranging from US$ 59 ( RM236) to US$ 299 (RM1198). — Relaxnews