The Borneo Post

CJ WOW SHOP offers up to 80 per cent discount during #MyCyberSal­e

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KUALA LUMPUR: CJ WOW SHOP, Mal aysi a’s latest innovat ive home shopping network integratin­g television, online and mobile platforms, will be offering up to 80 per cent discount in prices of products throughout # MyCyberSal­e 2016 happening this week until September 30, 2016.

CJ WOW SHOP chief executive cfficer, Kim Yang Hyun said the network’s inaugural participat­ion in #MyCyberSal­e 2016 is in support of the country’s initiative­s to develop e- commerce industry and to promote the culture of online shopping.

“Hence the discount offered is only for online purchases at www. cjwowshop. com. my. Alternativ­ely, consumers can also download the CJ WOW SHOP mobile app and shop via this channel. The mobile app is available for free at Google Play Store and Apple App Store,” said Kim, adding that this is the biggest offer CJ WOW SHOP had promoted to date.

He added that dur ing #MyCyberSal­e 2016, sale items are not valid for purchase through CJ WOW SHOP hotline number 1800-18- 0808.

Themed “The Biggest Offer”, this is the third annual # MyCyberSal­e initiative by Malaysia Digital Economic Corporatio­n ( MDEC) since 2014. Its success can be seen in #MyCyberSal­e 2015 where the number of e- tai lers’ participat­ion increased to 393 companies from 280 the previous year.

“Going by total sale s generated also, the numbers are very impressive ( RM67 million in 2014 and RM117 Million in 2015). Hence CJ WOW SHOP feels that participat­ing in # MyCyberSal­es 2016 will be a boost to our business while at the same time provide an avenue for us to thank our clients via the large discounts on sale items,” said Kim.

Since CJ WOW SHOP was launched in April this year, Malaysian shoppers have welcomed the immersive home shopping platform with an overwhelmi­ng response; close to RM20 million in sales was achieved within its first 100 days of operations.

Within a short six months of its operation, new products have been added to CJ WOW SHOP featuring exclusive items from Korean’s home and living brands such as Coocan, Vo.temm and Ilo.

Bringing some local f lavour into the mix, CJ WOW SHOP is also offering customers with products from home- grown brands including electrical household brand Elba, ceramic manufactur­er Claytan and fashionwea­r Ar iani and Jakel.

Recent ly also, CJ WOW SHOP had become the first TV home shopping network to offer holiday packages as a product.

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