Stroke survivors across Malaysia share what life after stroke means to them in wall of celebration and hope
KUALA LUMPUR: In conjunction with World Stroke Day happening on Oct 29, Pfizer Malaysia (www. pfizer.com. my), together with campaign partners National Stroke Association of Malaysia ( NASAM: http://www.nasam. org/ and Malaysian Society of Hypertension ( MSH: http://www. msh.org. my/), have officially unveiled the ‘ My Stroke Story’ Photo Exhibition to celebrate the lives of stroke survivors while at the same time to create awareness on the linkage between morning blood pressure surge and stroke.
Featuring 31 empowering photo stories submitted by survivors from all walks of life, the photo exhibition depicts the personal journeys of survivors living with stroke and their desire to live life to the fullest.
The photo exhibition is part of ‘ The Morning Hype’ Campaign launched by the partners in early 2016 which aims to provide a narrative on the importance of understanding stroke and how one can prevent it.
Launched during World Hypertension Day in May, ‘ The Morning Hype’ Campaign hosted various public awareness activities leading up to World Stroke Day in October educating hundreds across communities. During the launch, a health booth was held at The Curve to engage families to take part in the health education activities and free blood pressure checks for adults. Further outreach to healthcare providers were also carried out to help them educate their patients on morning blood pressure surge – which many were unaware of – and to encourage hypertensive patients to have 24-hour blood pressure control.
The campaign has also collaborated with retail partners to distribute over 800 specially assembled Morning Kits consisting of ‘ The Morning Hype’ mirror sticker, informative leaflet, healthy snack and other reminders.