‘PR strategy holistic approach to serve S’wakians better’
THE state government has embarked on a comprehensive strategy that takes into account all the key components of public relations ( PR), says Deputy Chief Minister Datuk Amar Abang Johari Tun Openg.
According to him, it is the belief of the state government that the people’s well- being must come first and as such, the establishment of the state PR strategy is all about serving the people with a clear purpose.
“The state PR strategy is an integrated approach to serve the people of Sarawak better.
“Everything that we have planned is designed with the purpose to be peoplecentric.
“Among other things, it will involve an integrated communications action plan with the relevant departments and agencies – both from the state and federal departments and also government- linked bodies – to extensively promote and publicise what the state government is doing for the ‘rakyat’ ( people),” he said in his winding-up speech.
Abang Johari said the comprehensive PR strategy would also include management of issues.
He said the people’s concern and feedback would be addressed effectively through the online services platform that had been in place, such
The state PR strategy is an integrated approach to serve the people of Sarawak better. Everything that we have planned is designed with the purpose to be people-centric. Among other things, it will involve an integrated communications action plan with the relevant departments and agencies – both from the state and federal departments and also government-linked bodies – to extensively promote and publicise what the state government is doing for the ‘rakyat’ (people). Datuk Amar Abang Johari Tun Openg, Deputy Chief Minister
as the ‘ Talikhidmat’ and the State Civil Service ( SCS) complaints management, where speedy and fast action had been taken.
Abang Johari, who is also Housing and Urbanisation Minister, pointed out that another important aspect was the strategic engagement of SCS and the elected representatives with the target groups consisting of community leaders, media, non-governmental organisations ( NGOs) and youths.
This measure would be aimed at gaining feedback proactively from these groups, addressing issues before they escalated, engaging in community- centric programmes, hearing the voices of the community, facilitating meaningful participation from them and fostering social changes.
“As a responsible government, it is very essential that we establish a platform to ensure that maximum information must reach the ‘ rakyat’ to make them understand better the government’s function, policies, programmes and projects meant to benefit them.
“To summarise, the state PR strategy is people- centric – designed to serve the people of Sarawak better; thus making it a strategic agent of change in assisting the transformation of Sarawak,” said Abang Johari.