Didi & Friends first store-in-store available at Metrojaya, The Curve

MUTIARA DAMANSARA: Metrojaya is proud to present the first- ever Didi & Friends storeinstore concept in Metrojaya, The Curve, in collaboration with Digital Durian and Astro. The milestone collaboration aims to bring Didi & Friends fans together under one roof who share the same love for the animation.

Located at the first floor of Metrojaya The Curve, the bright and colourful storefront will attract visitors almost immediately. Measuring approximately 800 sq. ft., the store features the animation’s synonymous rainbow backdrop alongside playful fixtures, play area and of course the custommade five feet exquisite sculptures of Didi, Nana and Jojo – truly a focal point for the fans.

The store houses a unique selection of high- quality and fun, limited edition Didi & Friends merchandise such as plush toys, apparel, DVDs and accessories to ignite excitement among the little ones.

The store-in- store concept promises to be a ‘One Stop Centre’ for everything Didi & Friends. Every aspect of the store has been crafted to bring out the fantasy world of Didi & Friends through the playful eyes of a child. Conveniently located at The Curve’s Kids Zone, Didi & Friends store operates in a fun and safe environment for the kids to shop and play with their favourite characters.

(From left) Sinan Ismail, co-founder and director of Digital Durian; Hairul Sufian, cofounder and director of Digital Durian, Putri Yasmin Megat Zaharuddin, vice-president of GenNext Content; Gina Long Ahmad, assistant general manager – Leasing and...

Professor Lyu (left) presents a memento to Dr Teo (centre) at the showcase. On the right is Professor Cho Youl of Hansung University.