CIMB bags ‘Best Retail Bank in Malaysia’ award

TOKYO: CIMB Bank Bhd (CIMB) won the ‘ Best Retail Bank in Malaysia’ at the International Excellence in Retail Financial Services Awards Programme 2017 conferred by The Asian Banker.

CIMB’s Enhanced Virtual Assistant ( EVA), the first chat-bot banking application in Asean, also won ‘Internet banking product of the year’.

CIMB Group Consumer Banking chief executive officer Samir Gupta was on hand to receive the awards at a ceremony held in Tokyo, Japan recently.

Commenting on the win, Samir said, “We are honoured to be awarded the Best Retail Bank in Malaysia by The Asian Banker. This award is reflective of CIMB Consumer Banking’s continuous effort to deliver great customer experience, in line with today’s consumer expectations and also preference for online and mobile banking. This, coupled with CIMB’s strong Asean network, contributes to a seamless banking experience for over 12 million of our retail customers.”

The Asian Banker’s International Excellence in Retail Financial Services Awards Programme is the most rigorous, prestigious and transparent awards programme for consumer banking in Asia Pacific, Central Asia, the Middle East and Africa.

This award is reflective of CIMB Consumer Banking’s continuous effort to deliver great customer experience, in line with today’s consumer expectations and also preference for online and mobile banking.

CIMB EVA, on the other hand, is the epitome of banking made simpler, more secure and more convenient.

With CIMB EVA, customers can easily check their CIMB Current/ Savings account balances, pay bills and perform mobile top-up through chat. Future enhancements of CIMB EVA include fund transfers, flash deals, Artificial Intelligence-powered natural language conversations and even personal financial management, making it a highly intuitive mobile app for customers.

CIMB is also embracing the digital revolution by setting up a new unit, CIMB FinTech to keep up with the trend in customer preferences.

Samir Gupta, CIMB Group Consumer Banking CEO

Samir (fourth left) holds the ‘Best Retail Bank in Malaysia’ award for CIMB at The Asian Banker’s International Excellence in Retail Financial Services Awards Programme 2017. With him are (from left) The Asian Banker managing editor Foo Boon Ping,...